December 14th, 2012
Just in Time for the Holiday Weight Gain.
Mobile click-through rates have always been consistently higher than online—most of this is due to their hyper targeting and ability to quickly deliver tailored results to a highly engaged audience… but how many of these clicks are due to fat fingers?
Well, Google set out to solve this problem yesterday by implementing a new feature called “confirmed clicks” for all in-app banner ads on smartphones in an effort to crack down on the number of accidental clicks on mobile.
In a blog entry posted by Allen Huang, Product Manager of Mobile Display Ads by Google, he states,
“We find that most accidental clicks on in-app image ads happen at the outer edge of the ad unit, likely when you’re trying to click or scroll to nearby content. Now if you click on the outer border of the ad, we’ll prompt you to verify that you actually meant to click on the ad to learn more.”
So now, you no longer have to worry about shedding some extra pounds to enjoy your mobile experience. Eat up this holiday season, and let’s start a petition for Google to do something about these tiny keyboard keys!