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June 14th, 2013

It’s just hashtags, officer.



Ever get onto Facebook and think: Immediate and constant involvement in the lives of my family and friends is great and all—but what are strangers liking and thinking and feeling and doing?

Well, you are in luck! This week, Facebook announced that it’s launching the ability to follow conversations via hashtags. Because #yolo, #amiright?

And although everyone’s little cousin has already been posting to Facebook with hashtags, now they will actually have purpose beyond confusing the elderly and annoying everyone else.

According to TechCrunch, this is how the hashtag functionality will work – like Instagram, Twitter, Tumblr, and Pinterest – when you click on a hashtag, you will get a feed of comments using that hashtag and will be able to participate in the conversation via Facebook.

So what does this mean for marketers? Well, nothing yet. In true Facebook style, this will be a gradual rollout to its users, with features like trending hashtags coming soon to a browser near you.

What does this mean for me? Another social network I need to avoid when I miss #gameofthrones, #walkingdead, and #madmen.