June 29th, 2012
How to pinpoint the influencers.
Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything from followers to mentions to retweets.
… you could always just hire Stark County GOP candidate Phil Davison to endorse your product. He has more than a huge online following—he has a Master’s Degree in Communication. Seriously.
OR… …umm, call us? (Duh.) After all, our connections planning teams know how to increase word-of-mouth (WOM) by engaging influencers—online, offline, shoreline, grocery store line, any “line,” really. Especially with our latest, greatest hire. (Yes, Amie Becker really is NY Times-worthy.)