October 1st, 2010
How to pinpoint the influencers
Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your category? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything from followers to mentions to retweets. But if that sounds like too much work, you could always just hire Stark County GOP candidate Phil Davison to endorse your product. He has more than a huge online following—he has a Master’s Degree in Communication. Seriously.