today: advertising, digital, and content marketing / tomorrow: the world / then: the moon

live bro-cam!

sign up for our electronic newsletter.

it’s like candy for your inbox

watch brokaw culture vid

Spoiler alert:
our spirit animal swims in Lake Erie.

November 27th, 2013

Happy Thanks-getting?

Excuse the mid-week blog post, but we’re off tomorrow for turkey day, folks. After all, it’s a national holiday, right? Well, not for thousands of retail employees across the country who are being forced to work tomorrow, as Black Friday is creeping its greedy head up to our family Thanksgiving dinner table.

But before we all start boycotting Target and shooting slingshots at the Macy’s Thanksgiving Day Parade floats (Macy’s is breaking its 155-year-old tradition of closing on Thanksgiving), let’s take a semi-unbiased view at both sides, as we weigh the pros and cons of this crazy, new American tradition.


  • Great way to help retailers move from red ink to black (hence the name, silly), especially since this year’s holiday-shopping season is six days shorter.
  • Great marketing opportunity to brand a new holiday with a super cool name—Black Thursday? Grey Thursday? Thanks-getting?
  • Spending less time with the uncle who makes you pull his finger.
  • Sprinting up and down store aisles Thursday night will help burn off that pumpkin pie, and thus lead to a healthier America.


  • Retail workers don’t get a holiday to spend with their loved ones. Instead, they’re spending the holiday like this. Yikes.
  • Tryptophan-induced comas in the store aisles.
  • NFL ratings might go down, as millions of shoppers will miss tomorrow’s games, including the Steelers-Ravens game at 8:30 p.m. (Which actually might be a “pro” for Browns fans who are tired of football and, umm, living in #BrownhogDay.)