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February 15th, 2013

Happy S.A.D., everybody!

What better way to celebrate Singles Awareness Day (S.A.D.) than with a happy little marketing/dating lesson from our Brokaw C.S.D. (Common Sense Department). After all, marketing is a lot like going on a blind date. Let’s face it: one of the parties usually does not want to be here. She’s been set up (possibly by her mom), and she isn’t in the mood to talk. Or listen.

So, how do we approach this? Or, here’s a better question, how did YOU attract your current partner or spouse? Did you walk right up to this person and say, “Let’s make out?” Did you pound your chest, and make a bold claim that you’re #1 followed by three “reasons to believe?” Did you make your own logo bigger by shouting at the end of the conversation—“Again, my name is DOUG!! CALL, FACEBOOK, OR TWEET ME!!!!”? Of course you didn’t.

Instead, you were probably charming and interesting and funny as hell. You probably asked this person a ton of engaging questions. And you probably tried to remain a bit mysterious. That’s because instinctually, you know how to sell. And instinctually, you know that effective selling comes from your gut, and from your heart, not from your head. Think about it. Actually, don’t.

S.A.D. Happy Hour, anyone?

Attention single people: head to a Smokey Bones restaurant near you from 4-6 p.m. today for Singles Awareness Day (S.A.D.) Happy Hour. And discover why being single is the awesome-est.

Speaking of awesome…

Please help us determine Brokaw’s most awkward tween school photo, and “like” one of our three super cool finalists.