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December 19th, 2011

From good books to great beer.



Looking for the perfect holiday gift to give your b.m.f. (best marketing friend)? How about one of these must-read marketing books according to Ad Age?

  • Brand Relevance: Making Competitors Irrelevant” by David A. Aaker
  • Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt … and Grind Your Competition Into the Dirt” by Jeffrey H. Gitomer
  • Enchantment” by Guy Kawasaki
  • Killing Giants: 10 Strategies to Topple the Goliath in Your Industry” by Stephen Denny
  • Onward: How Starbucks Fought for Its Life Without Losing Its Soul” by Howard Schultz and Joanne Gordon

Or what about a classic “advertising helps me decide” tee?

Or a personalized video from Santa?

Or, umm, beer?

But only if it’s the world’s greatest beer— as in Christmas Ale (a.k.a., “Christmas Jail”)—the legendary seasonal suds with the cult-like following.