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September 25th, 2015

Pizza Rat vs Your Latest Campaign

By Pizza King Two Years Running, Pat Pujolas So, who you got? Pizza Rat, a 14-second video of a subway rat carrying a slice of pie down a few steps (shot for free) or your latest multi-million dollar ad campaign? Which one fared better? Which one will be remembered for years to come? Before you answer, keep in mind that apparently Read More…

September 11th, 2015

Make it ’til you fake it.

By fictionalized Associate Creative Director, Mark McKenzie If you read this blog with any regularity, you’ve probably heard us ramble on (okay, preach) about the importance of being able to connect with consumers using human truths. Those little nuggets of insight that get people to say, “I’ve felt that,” “this feels familiar,” and finally, “I like this brand very much Read More…

August 28th, 2015

Name That Brand.

By Brokaw Copywriter and Hip Hop Dancer, Aaron McBride Remember the game show Name That Tune? It’s like a game you’d play on a long car ride, but not fun, and on TV… Well, the reason that show existed is because names are tough to remember and melodies make you feel something. And you remember 100% of what you feel. The Read More…

August 22nd, 2014

LET’S DUMP AN ICE BUCKET ON “GOING VIRAL.”

In case you’ve been hiding under a large pile of boulders the past few weeks, there’s a viral phenomenon sweeping across the interwebs right now—the ALS #IceBucketChallenge. Besides increasing awareness for a terminal illness that affects close to 30,000 Americans, the #IBC has raised $42 million in donations over the last three weeks. That’s compared to $1.9 million donated during Read More…

June 23rd, 2014

Wearing your Brand on your Sleeve

While many brands are still trying to master the basics of #hashtags, some of the more innovative are already looking toward the next frontier of advertising: brain implants. Psych—it’s wearable tech! You know, technology you wear on your body that synchs with various online systems. Tell ’em, Mashable. From Fitbit to Google Glass to those Captain Kirk beam-me-up watches already Read More…

January 31st, 2014

Is your brand ready for the Big Game™?

With so many events happening in January and February, it’s apparent that now, more than ever, social media timeliness can mean a huge payoff. Everyone knows of Oreo taking advantage of last year’s Big Game™ blackout (and getting more buzz than some of the commercials themselves), and most recently, Arby’s major win at the Grammys. So how do you make Read More…

October 13th, 2013

The Rules of More Engagement

Just when we thought we couldn’t pay attention to anything that lasted longer than five seconds at a time, the new TV season returns to remind us that we just may be ready for more. (TV saves the day again!) That’s right, it seems our waning attention spans aren’t necessarily getting as puny as we thought. Heck, if the content Read More…

October 11th, 2013

Gather ’round the digital water cooler.

Watching TV has always been a social experience—all the way back to M*A*S*H, people have gathered around the TV tube for the ups, the downs, and the L*O*L*S. And since there were only a few channels back in television’s first golden age, chances are everyone was engaged with the same “stories.” And these days, even though we share that experience Read More…

September 20th, 2013

Tighten up your content. Srsly.

Stop working on that flying car prototype. And put away that jetpack starter kit. The future is here—and it’s glorious! Between our phones, laptops, and iTablets, we barely need our brains anymore! Yes, it’s exciting to be alive in 2013. But as humans in the awesome digital days (A.D.D.), we also deal with a constant stream of tweets, emails, Likes, Read More…

August 23rd, 2013

Back to school time!

Take your seats, class. It’s time to learn the importance of the latest, greatest marketing buzzword… “content marketing.” Content who? Content marketing is the creation of digital content for the purpose of driving business. It can come in many forms—from email marketing (yay!), to blogs (double yay!), to social media, to online videos. So, what’s the ROI on this content Read More…