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May 9th, 2014

Word to your Mother

The votes are in…your Mom is the #1 World’s Greatest Mom! And we (along with the rest of the world) would like to talk with her. The fact is, in the advertising world, we’re asked to target Moms often. Why? Because they’re the number one influencers in the economy. Which also means there are a whole lot of marketers targeting Mom—especially (redundancy Read More…

May 17th, 2013

A little insight about insights.

Has your team of research and brand strategists secretly been nicknamed around the office as the C.S.D. (Common Sense Dept.)? Are your consumer insights really insights, or merely just observations or facts of life (e.g., moms are busy; Millennials are digital; birds are good at flying; etc.). Now might be the time to ask yourself these questions, especially before you Read More…

March 8th, 2013

What women really want.

Turns out, a lot of marketers couldn’t tell you. And in honor of International Women’s Day, we thought we’d point out how so many brands are still epically failing at targeting the xx population. For holding 75% of the purchasing power in the United States, women are grossly misunderstood. Or rather, barely-even-trying-to-be-stood. The majority of us aren’t snapping on rubber Read More…

February 24th, 2012

And the Oscar goes to . . .

By Brokaw writer & working mom insights expert, Erin “tiny” Pollock How the heck would I know, I haven’t seen a movie since I had kids. Okay, that’s not exactly true—I have seen two of the Oscar nominated films this year. The Descendants (which I snuck into the day the rest of my family went to see the Alvin and Read More…