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September 9th, 2017

Make bank on the baby boom.

By Brokaw Media Coordinator, Snjezana Szabo It’s an epidemic with side effects that include sleep loss, fatigue, and deterioration of social skills. It’s called baby fever. And Brokaw has caught the bug. No really, within the last year, we’ve welcomed five babies (Brobies?)—including my seven-month-old daughter. All of which means I’ve been exposed to the many joys of parenthood: messy Read More…

November 22nd, 2013

Do you have the XX Factor?

Take away the bourbon and Lucky Strikes, and unfortunately, today’s advertising scene still looks a lot like Mad Men. Sure, we’ve made some great strides. With female leaders behind some of the most well-received work of our time, including MasterCard’s “Priceless” campaign, Liquid Plumr Double Impact, and Snickers’ “You’re not you when you’re hungry.” Still, women represent only 3% of Read More…

November 8th, 2013

Live from New York – it’s brand self-awareness!

With musical guest, Chumbawamba! And starring…. diversity issues! 38 seasons. 137 cast members (including 1 Iron Man). And umm…only 3 African-American women. Yep, Saturday Night Live is under attack for its lack of African-American female cast members. And they would’ve gotten away with it, too, if it wasn’t for that pesky Kenan Thompson. So how did SNL handle this giant Read More…

October 11th, 2013

Gather ’round the digital water cooler.

Watching TV has always been a social experience—all the way back to M*A*S*H, people have gathered around the TV tube for the ups, the downs, and the L*O*L*S. And since there were only a few channels back in television’s first golden age, chances are everyone was engaged with the same “stories.” And these days, even though we share that experience Read More…

March 8th, 2013

What women really want.

Turns out, a lot of marketers couldn’t tell you. And in honor of International Women’s Day, we thought we’d point out how so many brands are still epically failing at targeting the xx population. For holding 75% of the purchasing power in the United States, women are grossly misunderstood. Or rather, barely-even-trying-to-be-stood. The majority of us aren’t snapping on rubber Read More…

June 18th, 2010

What Working Women Want

By Leah Soeder, Brand Strategist It’s no secret that communicating with women effectively is crucially important to the success of many marketing campaigns.  And for many years, the focus has been on moms in particular, because they wield so much of the decision-making power in their families. But “mom” is only one facet of a woman’s identity—and it may not Read More…