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July 14th, 2017

Make clickbait so good, you’ll freak out!

By Brokaw Associate Creative Director/Clickbait Supervisor Mark McKenzie Oh man, am I glad you clicked this! Here at O-News, we only make cold, hard cash when you click. Because like you, we’re in a nonstop race for clicks, and who cares how we get them! Thankfully there’s clickbait—the most effective way to get the instant attention all of us and Read More…

July 7th, 2017

Be a Brand Sound Machine

By Brokaw copywriter and Michael Winslow impersonator, Aaron McBride. The design, the animation, the type, blah, blah, freakin’ blah. Visuals are all anyone ever talks about. And between you, me, and everyone else who reads this (hi, our moms!), I’m sick of it. Well, maybe just a little miffed. Actually, I’m fine with it. Regardless, I think it’s time we Read More…

June 23rd, 2017

Set your creatives free.

By Favorite Brother Motion Designer, Cecilia Li Pretty much everyone loves Netflix. And not just for the sheer joy of watching movies on your laptop while eating chips in your pajamas. Lately, Netflix’s original content has been the really big draw. After the 2014 release of House of Cards, their first original series, Netflix saw an increase of 4 million Read More…

June 9th, 2017

5 Unconventional Ways to Evaluate Advertising

By Brokaw Director of Strategic Planning, Tim Laubacher We’ve all been there. Pressed to make a recommendation or, even more, the final decision on an ad campaign. The mind reels: Is the work on brand and on strategy? Which idea is the best one? Is this a great idea or just average? Will consumers care? Will they share? Etc. Etc. Read More…

June 2nd, 2017

This will be uncomfortable.

My name is Mike Bratton. I’m the Chief Financial Officer at Brokaw. And I’m uncomfortable. See, I’m a numbers guy—projections, financial statements, collections, payments, proposals, and other administrative tasks are all in my comfort zone (which also includes my La-Z-Boy, a Great Lakes beer, and Bosch on Amazon—hey, I’m not a numbers machine, people). In short: writing something like this Read More…

April 28th, 2017

Risk is the new safe.

By Brokaw Account Coordinator, Lindsey Brenkus Because we sort of have a thing for work that “rises above the blah blah,” it seems appropriate to address the two biggest risks of April: this Pepsi commercial that turned out to be an epic failure and this Starbucks unicorn drink which was a surprise victory. Despite Anthony Bourdain’s distaste for it, millions Read More…

April 7th, 2017

Why great work works

By co-owners, brothers, and great work soapbox preachers, Tim & Gregg Brokaw (aka the Bro Bros) Not too many ad agencies will tell you this, but the secret to creating great advertising and digital content these days is incredibly, astonishingly simple: just create bold work that doesn’t resemble advertising. That’s it. Simple, right? Yeah, try explaining that to your ROI-acronym-obsessed Read More…

April 3rd, 2017

Let’s think like fools.

By Brokaw Creative Director, Steve McKeown It’s upon us again. April Fool’s Day. Which is particularly special to our shop, since it’s our 25th anniversary. (Our, ahem, silver anniversary if you’re struggling with what to gift us.) And as we’ve seen in past years, a lot of agencies and brands love April Fool’s Day. It’s the day they get to Read More…

March 17th, 2017

Tell your brand to keep it real.

By Jessica Thompson, Associate Brand Strategy Director In the world of marketing, we throw the word “aspirational” around a lot. “We want to be an aspirational brand.” “Let’s talk about who consumers aspire to be.” But why not embrace who we truly are now…as brands and consumers? In 2004 (what seems like eons ago), Dove rolled out its Campaign for Read More…

January 20th, 2017

Improve your next campaign with 5 scientifically-proven steps.

By Brokaw Senior Digital Strategist, Jack Gazdik There’s an age-old debate in this industry—is advertising an art or a science? Most come to the same answer. It’s both. And they aren’t wrong, but the way people describe the science of advertising often is. The science of advertising is usually defined by the rise of automated marketing, big data and analytics. Read More…