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September 22nd, 2017

Become an O.G. Content Creator

By Brokaw copywriter and Favorite step-Brother, Aaron McBride With social media being a sweet ticket to gaining a loyal following, we thought we’d start out with a couple quick tips for ya. DON’T WRITE POSTS IN ALL CAPS. (We’re looking at you, Aunt Jean.) Don’t follow up your tweet with #twitter. (No one’s searching for that, Aunt Jean.) Don’t think Read More…

September 18th, 2017

The Three T’s of Philanthropy

By Jessica Thompson, Associate Director Brand Strategy Philanthropy is often described as giving of your “time, talent and treasure.” In an effort to humanize their brands, many companies default to the latter. They fork out some money for a good cause, slap their logo all over it, and promote, promote, promote. Doesn’t exactly give you the feels. However, in the Read More…

September 1st, 2017

Kicking It Ad School

By Brokaw Junior Copywriter/Student of the World, Annie Ertle Target’s aisles are deserted, save for an errant pencil or two. Yellow buses have replaced ice cream trucks. It’s quiet…too quiet. You know what that means: school is in session. This is the first time in 16 years that I won’t be heading back to classes. I was sad to graduate, Read More…

August 18th, 2017

Engage the heart, not the head.

Whether we’ve just hired you, or you just hired us, we like to give every new employee and client a How to Brokaw—it’s our agency manifesto, but we promise it’s not completely self-serving. In fact, there are useful marketing tips throughout it, including a quote we feel is extremely relevant these days. After all, as much as marketing has become a Read More…

July 14th, 2017

Make clickbait so good, you’ll freak out!

By Brokaw Associate Creative Director/Clickbait Supervisor Mark McKenzie Oh man, am I glad you clicked this! Here at O-News, we only make cold, hard cash when you click. Because like you, we’re in a nonstop race for clicks, and who cares how we get them! Thankfully there’s clickbait—the most effective way to get the instant attention all of us and Read More…

July 7th, 2017

Be a Brand Sound Machine

By Brokaw copywriter and Michael Winslow impersonator, Aaron McBride. The design, the animation, the type, blah, blah, freakin’ blah. Visuals are all anyone ever talks about. And between you, me, and everyone else who reads this (hi, our moms!), I’m sick of it. Well, maybe just a little miffed. Actually, I’m fine with it. Regardless, I think it’s time we Read More…

June 23rd, 2017

Set your creatives free.

By Favorite Brother Motion Designer, Cecilia Li Pretty much everyone loves Netflix. And not just for the sheer joy of watching movies on your laptop while eating chips in your pajamas. Lately, Netflix’s original content has been the really big draw. After the 2014 release of House of Cards, their first original series, Netflix saw an increase of 4 million Read More…

June 9th, 2017

5 Unconventional Ways to Evaluate Advertising

By Brokaw Director of Strategic Planning, Tim Laubacher We’ve all been there. Pressed to make a recommendation or, even more, the final decision on an ad campaign. The mind reels: Is the work on brand and on strategy? Which idea is the best one? Is this a great idea or just average? Will consumers care? Will they share? Etc. Etc. Read More…

June 2nd, 2017

This will be uncomfortable.

My name is Mike Bratton. I’m the Chief Financial Officer at Brokaw. And I’m uncomfortable. See, I’m a numbers guy—projections, financial statements, collections, payments, proposals, and other administrative tasks are all in my comfort zone (which also includes my La-Z-Boy, a Great Lakes beer, and Bosch on Amazon—hey, I’m not a numbers machine, people). In short: writing something like this Read More…

April 28th, 2017

Risk is the new safe.

By Brokaw Account Coordinator, Lindsey Brenkus Because we sort of have a thing for work that “rises above the blah blah,” it seems appropriate to address the two biggest risks of April: this Pepsi commercial that turned out to be an epic failure and this Starbucks unicorn drink which was a surprise victory. Despite Anthony Bourdain’s distaste for it, millions Read More…