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November 11th, 2016

Hit ’em right in the feels

By Brokaw Interactive Art Director, Emily Downey It’s been a tough month, especially for us Clevelanders. It seems like everywhere we look, we’re bombarded with endless posts, tweets, and comments of despair and hate. So, why don’t we try something crazy and emit some positivity and love out into the interwebs? Let’s have a little chat about Joy Marketing. What Read More…

August 5th, 2016

Gaming the Gamers

By Brokaw Art Director, Paloma Cortez Since it launched in July, Pokémon Go has invaded all of our lives. Ok, maybe not all of our lives, but we’ve all read the crazy headlines about players running into real life problems (mostly cars) while hunting down Pikachus. It may be difficult for those outside the game world to understand the obsession Read More…

July 27th, 2016

Money can be funny.

By Brokaw Copywriter, Aaron McBride A cow and a chicken walk into a bank. Have you heard this one? No? Of course you haven’t. Because banks and comedy aren’t usually paired together…especially in advertising. I mean, if you compare banking to categories like candy, pizza, and beer, it’s about as funny as Ben Stein in a coma. Or The English Read More…

July 22nd, 2016

What “The Land” can teach you about rebranding

By Tim Brokaw (who won’t be offended if you accidentally call him “Tom.”) Just like Ronnie Miller going from “totally geek, to totally chic!” in the 80’s cult classic Can’t Buy Me Love, the city of Cleveland is undergoing a major rebrand. Thanks to the #RNCinCLE this week, along with a perfect storm of recent events and positive buzz, the Read More…

May 20th, 2016

How to review creative

Approving a new brand identity, TV storyboard, website design, or product name for your company is a lot like approving a name for your child (that someone else came up with). We will rarely love the name they came up with. The best we can do is agree upon the thinking behind the name. Because the natural next step is Read More…

April 1st, 2016

A Very Brokaw Anniversary (and April Fools’ Day).

By Brokaw copywriter and universal trendsetter, Aaron McBride Let me take you back 24 years ago today… It’s April 1, 1992. Everyone else in the world was hitting up Spencer Gifts at the mall to find the perfect prank that’ll have co-workers in stitches for months. You know, something brilliant like an irresistible tin of “peanut brittle.” But Bill Brokaw Read More…

February 11th, 2016

Fact: #ContentMarketing is Still Selling

The Content Marketing Institute provides this definition for Content Marketing: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Notice I bolded that last bit? “Profitable customer action.” They go on to write; “Basically, content marketing is the Read More…

October 23rd, 2015

Who is the audience?

You’ve probably seen it in a brief, heard it in a pitch, or even written it in an email. Audience. We like to ask each other who the audience is and then in some way define that group. But the definition of the word audience itself is “group of spectators.” However, we don’t communicate with captive audiences. As humans, we Read More…

September 21st, 2015

Let’s create ads that don’t look like ads.

So, last week’s Content Marketing World conference (#CMWorld) in Cleveland was a huge hit. Yes, we were a little disappointed that John Cleese resorted to an old Johnny Carson monologue in a keynote supposedly about creativity and being original. (Oh, the irony.) But we did get to see Parks and Recs star Nick Offerman chug one of our client’s beers. Read More…

August 12th, 2015

It’s brand planting season.

I’m Account Supervisor Jayme Kostelnik. I’m a gardener. And according to my Brokaw company bio, I like to cultivate plants and client relationships. (Zing!). It got me thinking about how great brands grow (whoa, I’m on a roll) their fan bases. In his book, Start with Why, Simon Sinek makes a compelling argument that’s worth remembering: “People don’t buy what you do. They Read More…