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December 22nd, 2016

Hark! It’s the 12 Days of Pitchmas!

It breaks our hearts to see starving clients go without great campaigns this season. Almost as much as it pains us to revisit all our previously pitched campaigns that never saw the light of day. So to keep our hearts from double-breaking, we’re giving away 12 free integrated campaigns to any company hoping to do more with less (a lot Read More…

December 11th, 2015

Is Instagram for your brand?

One Brokaw brother who shall remain nameless, forwarded an article by Fast Company’s Justin Rezvani entitled, “Why Every Brand Should Be On Instagram.” Rezvani provides a nice chunk of data to support his point, including: Last year mobile media consumption surpassed online with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. There Read More…

October 3rd, 2014

What makes a great culture.

Since being named Ad Age Small Agency of the Year for our culture, we’ve gotten a ton of people (READ: our Aunt Faith) asking, “How’d you build such a great culture?” Great question, Aunt Faith. The answer? We didn’t. Our people did. Fact is, our most valuable assets don’t just go down the elevator every night. They go down a Read More…

June 13th, 2014

How to choose an agency.

How to choose an agency. (Or “Why you shouldn’t always take your talents to South Beach.”) Okay, we admit, we love selling out-of-town prospects on the value of working with a small, nimble, underdog agency headquartered in a charming underdog city. (Never mind Channing Crowder’s recent comments, it really is paradise here, folks.) But we’re not selling you this Friday, Read More…

May 23rd, 2014

Brand Poetry in Motion.

Brokaw Motion’s new website launching in 3…2…1…month ago. It’s here, everybody! It’s here! Our very own talented group of animaniacs have unleashed a website that showcases their impressive catalog of work. Since the days of Saul Bass, motion graphics have been an effective solution for title sequences, commercials, and the band A-ha. And with the right campaign and strategy in place, Read More…

February 7th, 2014

How to generate Olympic-sized buzz.

Hooray, the Winter Olympics are here! Which means all eyes are on Sochi—and thanks to social media…Sochi toilets (gross). But instead of focusing on negative WOM (a cooler way to say “word-of-mouth”) or reactive brand-damage-control WOM, let’s discuss how you can proactively unleash the power of the positive WOM. Like creating and seeding brand content that is so unique, fresh, Read More…

November 27th, 2013

Happy Thanks-getting?

Excuse the mid-week blog post, but we’re off tomorrow for turkey day, folks. After all, it’s a national holiday, right? Well, not for thousands of retail employees across the country who are being forced to work tomorrow, as Black Friday is creeping its greedy head up to our family Thanksgiving dinner table. But before we all start boycotting Target and Read More…

October 18th, 2013

Stay relevant. Stay cool. Stay calm.

To connect to consumers in today’s digital age, there are two very serious questions we need to ask ourselves: Why should anyone give a crap? Let’s set aside “big data,” “big ideas,” and all those other big marketing buzzwords for a moment (including “real-time marketing”), and simply ask ourselves: “Is this message really relevant?” Or better yet… “Would I want Read More…

September 30th, 2013

Born Again Cleveland.

If you took all the talks from this year’s TEDxCLE and dropped them into the Wonkamatic 3000, it would spit out this exciting, bite-sized anecdote: Cleveland is once again poised for greatness. Because Cleveland is in the middle of a creative renaissance that’s driving artists and innovators around the country to our lovable, underdog, unpretentious, steel-belt city. As former NYC Read More…

July 26th, 2013

Here Come the Have Nots.

Rudy. The Miracle on Ice. Rudolph, Hermey, and the Island of Misfit Toys. Cinderella. Avis. Underdogs capture our hearts and give us hope. They make us believe the impossible is possible. They show us what it takes to win—like Phil Mickelson at the British Open this past Sunday when everybody said he would never conquer a links-style course. Underdogs make Read More…