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June 30th, 2016

Broadcasters: Check yes or no.

By Brokaw Associate Media Director, Krista Beyer Late last fall, the world found out about the FCC Auction. What is the FCC Auction? The FCC’s broadcast incentive auction is the process of buying underused TV airwaves (also known as spectrums) and selling (or auctioning) them off to mobile carriers (AT&T, Verizon, etc.). Wireless companies want more broadcast spectrum (airwaves) in Read More…

June 26th, 2015

Why conjunctions count.

In today’s insta-twitter-texting world, are punctuation and grammar slowly becoming a thing of the past? Will sentences become so short we’ll revert back to grunts? And who really cares about conjunctions anyway? I do! (And not just because it keeps me employed.) Grammar mistakes are noticed more often than you think in advertising, and punctuation can be a life-threatening subject. While language is ever-evolving, clear communication Read More…

July 11th, 2014

May 10th, 2013

What Charles Ramsey can teach your brand.

Once again, Cleveland is the center of the universe…for all the wrong reasons. And once again, we’d like to attempt to spin a negative into a positive—starting with the fact that after a decade in captivity, three courageous women are alive and have been reunited with their families. And that’s thanks, in part, to the help of struggling-dishwasher-turned-overnight-viral-sensation Charles Ramsey. Read More…

April 19th, 2013

It’s 3:59 p.m. Do you know where your message is?

Sure, we all know connecting with our audience has always been about knowing exactly who we’re talking to. And what we’re talking about. But now more than ever, (in today’s “#inline @ wholefoods” über-connected world) it’s when we deliver that message, too. That’s right, just like Mom used to say, timing is everything.

March 1st, 2013

Fail better.

The perosn who doesnt make misstakes is unlikly to make anythinge. Creative genius Paul Arden said: “Failure is a major contributor to success.” Benjamin Franklin said: “I haven’t failed, I’ve had 10,000 ideas that didn’t work.” Thomas Edison said: “Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the Read More…