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September 22nd, 2017

Become an O.G. Content Creator

By Brokaw copywriter and Favorite step-Brother, Aaron McBride With social media being a sweet ticket to gaining a loyal following, we thought we’d start out with a couple quick tips for ya. DON’T WRITE POSTS IN ALL CAPS. (We’re looking at you, Aunt Jean.) Don’t follow up your tweet with #twitter. (No one’s searching for that, Aunt Jean.) Don’t think Read More…

May 6th, 2016

Do what you love, even if it keeps you up at night.

By Brokaw + Favorite Brother Motion Design Director, Heather Shelini Alabado “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs I usually talk a Read More…

November 16th, 2015

Is that a GIF or are you just happy to see me?

**I know you can’t wait to read this blog post, but before you do please enable images in your web browser. Ahhh, that’s better.** Nevermind the correct pronunciation, the GIF has made the ultimate comeback. I’m not talking about LOLZ or MEME GIFs, but the animated GIF. Illustrators, designers and animators alike have taken up this short form of storytelling with a Read More…

August 20th, 2015

Lady and the Logo.

TV commercials are mini stories typically with a logo at the end. These stories are used to get a message across about a brand. I know what you’re thinking—duh, everybody knows that. But I have a point. So, here it goes… One of the most important parts of a TV spot is the logo and its reveal. It stamps the Read More…

June 9th, 2015

Flying the Coop

What happens when Brokaw’s internal motion design and post-production team gets together to talk growing up and moving out of their parents’ basement? You get Favorite Brother—one of Cleveland’s only high-end motion design studios! As a sister/brother company of Brokaw, we’ll still serve our current clients as well as other agencies, design/creative shops, and future clients. If you’re wondering, “what is Read More…

June 2nd, 2015

Video saved the internet star.

A wise man (or dumb British band) once said, “Oh-a oo, I met your children. Oh-a-oh, what did you tell them? Video killed the radio star. Video killed the radio star. Pictures came and broke your heart. Oh-a-a-a oh.” Now we have no idea how these crazy Brits would’ve met our children, or what exactly “oh-a-a-a oh” means, but we Read More…

February 2nd, 2015

Squash and Stretch Your Perspective

Cartoon. Animation. What’s the difference? Is motion design a fancy millennial term for cartoon? Not to be the proverbial fist-shaker, but anything animated isn’t necessarily for kids. Nor does it make brands look childish. Every now and then, this comes up—whether from clients or from my East Coast relatives telling everyone I “make cah-toonz” for a living. Take a look at Read More…

October 27th, 2014

Brands with Vision

Sometimes images can say more than words. And some brands are taking the leap to give consumers a purely visual experience through TV spots, online videos, in-store displays, etc. They’re telling a story without asking viewers to listen. Just watch. This generates an experience for consumers in a way that allows them to relate to brands in their own words Read More…

February 14th, 2014

Be My Valen-brand

“Cause no one can deny, this love I have inside. And I give it all to you. My love (my love, my love). My endless looooooooove.” – Nicole Richie’s Dad Today, more than any other day, the former lead singer of the Commodores is right: love is really important. And while we’re all prepping to shower our beloved with Hot Read More…

February 7th, 2014

How to generate Olympic-sized buzz.

Hooray, the Winter Olympics are here! Which means all eyes are on Sochi—and thanks to social media…Sochi toilets (gross). But instead of focusing on negative WOM (a cooler way to say “word-of-mouth”) or reactive brand-damage-control WOM, let’s discuss how you can proactively unleash the power of the positive WOM. Like creating and seeding brand content that is so unique, fresh, Read More…