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May 5th, 2017

The Unskippable Trend of Pre-Roll Video

By Brokaw Senior Account Executive, Zorina Kennedy Pre-roll video—the ads viewers love to skip! According to a study by IPG Media Lab, 65% of viewers skip pre-roll ads before they are complete. For a :15 ad, the average time to skip is 5.5 secs. For a :30 ad, the average is 7.4 secs. And yet, according to that same study, Read More…

April 14th, 2017

Can’t spell advertising without AI.

By Brokaw Director of Experience Design, Mike Krueger Robots! They dominated the start of the year’s Consumer Electronic Show (CES). Building off (and onto) the amazing success of Amazon’s Echo, there was a flood of technologies, devices, and services that saw robots at every corner of the huge conference. And as we roll into launch season for a lot of Read More…

March 3rd, 2017

Keep it simple like the space bar

By Mark McKenzie, Associate Creative Director/keyboard aficionado We live in complicated times. News feeds filled with political vitriol. Oscar envelopes filled with incorrect winners. Every corner of our eyes filled with content marketing content and e-newsletters spewing forth blah blah. It all begs for a little space. (And puns!) Without further ado, a clumsy soliloquy for the space bar: Space Read More…

February 10th, 2017

84 Reasons to Take a Chance.

By Brokaw copywriter and base jumper, Aaron McBride Remember a few days ago when Lady Gaga jumped from space wearing a space bathing suit? We can all agree that was a pretty impressive jump. I mean, she was in space! But truth be told, it wasn’t our favorite jump of the night. That’s reserved for 84 Lumber. You know, the Read More…

February 3rd, 2017

How to ASAP your agency

By Leah Dwyer, Brokaw Account Director/Mayor of ASAP City ICYMI, a few weeks ago we celebrated our least favorite acronym with this amazing tribute video featuring some mildly NSFW lyrics and majorly bad wigs. Watching it was a revelation for me, as I recognized A LOT of my own emails and job jackets in the endless parade of ASAPs. But Read More…

January 27th, 2017

Diagnosis: brand flu.

By Joe McLaughlin, Senior Account Executive, WORLD’S MOST TIRED DAD Flu season. It’s not the good-est. Well that’s a terrible way to begin this. But please stick with me (and excuse my occasional incoherence). You see, I’m the father of two flu-having younglings (sounds wrong but let’s go with it) who have been gifting me 2 hours of uninterrupted sleep Read More…

December 9th, 2016

Marketing 101 with Professor Yeezy

By Brokaw Senior Social and PR Strategist, Kelly Gentile If you pay any attention to pop culture, or any mainstream media at all, then you know Mr. Kanye West was recently hospitalized and then released after an uncompleted 5150 hold. And that sucks. Whatever you think of him, we should hope he feels better. And while most of us would Read More…

November 11th, 2016

Hit ’em right in the feels

By Brokaw Interactive Art Director, Emily Downey It’s been a tough month, especially for us Clevelanders. It seems like everywhere we look, we’re bombarded with endless posts, tweets, and comments of despair and hate. So, why don’t we try something crazy and emit some positivity and love out into the interwebs? Let’s have a little chat about Joy Marketing. What Read More…

October 24th, 2016

Your brand on SNL

By Brokaw Account Coordinator, Lindsey Brenkus Since their season premiere a few weeks ago, Saturday Night Live has seen their highest week-three rating in eight years. And while a certain screwball election may have something to do with that, there are still things we can learn from the very funny people at SNL on how to keep your brand fresh, Read More…

September 23rd, 2016

Don’t take your graphic designer for granted.

By (Appreciated) Brokaw Graphic Designer, Kelsey Ferron As an avid DIY-er, I’m all about refusing to buy that over-priced coffee table made out of scrap wood and just, well, doing it myself. But sometimes that 5-piece coffee table turns out to be the Taj Mahal (or anything from Ikea) and you have to call in the professionals. Just because pinterest Read More…