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July 14th, 2017

Make clickbait so good, you’ll freak out!

By Brokaw Associate Creative Director/Clickbait Supervisor Mark McKenzie Oh man, am I glad you clicked this! Here at O-News, we only make cold, hard cash when you click. Because like you, we’re in a nonstop race for clicks, and who cares how we get them! Thankfully there’s clickbait—the most effective way to get the instant attention all of us and Read More…

June 30th, 2017

How advertising can save your relationships.

By Brokaw Account Director, Jayme Kostelnik How’s that for a clickbait subject line? As someone who celebrated a wedding anniversary this week, I’ve spent time reflecting on what keeps my marriage going strong. It occurred to me that relationships succeed for some of the same reasons great advertising does. 1. There’s value in simplicity. This goes for both ideas and Read More…

June 9th, 2017

5 Unconventional Ways to Evaluate Advertising

By Brokaw Director of Strategic Planning, Tim Laubacher We’ve all been there. Pressed to make a recommendation or, even more, the final decision on an ad campaign. The mind reels: Is the work on brand and on strategy? Which idea is the best one? Is this a great idea or just average? Will consumers care? Will they share? Etc. Etc. Read More…

May 26th, 2017

#brainfarting

By Brandon Jones, Cinematographer, Favorite Brother Inspiration. Where does it come from? The answer, as we all know, is space. But what if space isn’t answering your calls for ideas to solve your most pressing problem? Unfortunately, the creative slump is real. And it can creep up on us at any time like an unexpected brain fart. Silent but deadly. Read More…

May 5th, 2017

The Unskippable Trend of Pre-Roll Video

By Brokaw Senior Account Executive, Zorina Kennedy Pre-roll video—the ads viewers love to skip! According to a study by IPG Media Lab, 65% of viewers skip pre-roll ads before they are complete. For a :15 ad, the average time to skip is 5.5 secs. For a :30 ad, the average is 7.4 secs. And yet, according to that same study, Read More…

April 14th, 2017

Can’t spell advertising without AI.

By Brokaw Director of Experience Design, Mike Krueger Robots! They dominated the start of the year’s Consumer Electronic Show (CES). Building off (and onto) the amazing success of Amazon’s Echo, there was a flood of technologies, devices, and services that saw robots at every corner of the huge conference. And as we roll into launch season for a lot of Read More…

March 3rd, 2017

Keep it simple like the space bar

By Mark McKenzie, Associate Creative Director/keyboard aficionado We live in complicated times. News feeds filled with political vitriol. Oscar envelopes filled with incorrect winners. Every corner of our eyes filled with content marketing content and e-newsletters spewing forth blah blah. It all begs for a little space. (And puns!) Without further ado, a clumsy soliloquy for the space bar: Space Read More…

February 10th, 2017

84 Reasons to Take a Chance.

By Brokaw copywriter and base jumper, Aaron McBride Remember a few days ago when Lady Gaga jumped from space wearing a space bathing suit? We can all agree that was a pretty impressive jump. I mean, she was in space! But truth be told, it wasn’t our favorite jump of the night. That’s reserved for 84 Lumber. You know, the Read More…

February 3rd, 2017

How to ASAP your agency

By Leah Dwyer, Brokaw Account Director/Mayor of ASAP City ICYMI, a few weeks ago we celebrated our least favorite acronym with this amazing tribute video featuring some mildly NSFW lyrics and majorly bad wigs. Watching it was a revelation for me, as I recognized A LOT of my own emails and job jackets in the endless parade of ASAPs. But Read More…

January 27th, 2017

Diagnosis: brand flu.

By Joe McLaughlin, Senior Account Executive, WORLD’S MOST TIRED DAD Flu season. It’s not the good-est. Well that’s a terrible way to begin this. But please stick with me (and excuse my occasional incoherence). You see, I’m the father of two flu-having younglings (sounds wrong but let’s go with it) who have been gifting me 2 hours of uninterrupted sleep Read More…