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September 18th, 2017

The Three T’s of Philanthropy

By Jessica Thompson, Associate Director Brand Strategy Philanthropy is often described as giving of your “time, talent and treasure.” In an effort to humanize their brands, many companies default to the latter. They fork out some money for a good cause, slap their logo all over it, and promote, promote, promote. Doesn’t exactly give you the feels. However, in the Read More…

August 25th, 2017

Your Ads on Peewee Football

My son is 8 years old, and we pretty much do everything together. Including coaching his football team (Go Bees!). And while we’re only a few weeks in, I’ve already observed a few stupidly simple lessons from him and his teammates that can up all of our ad games.   1) Have courage. Ask a group of 8 year olds Read More…

August 18th, 2017

Engage the heart, not the head.

Whether we’ve just hired you, or you just hired us, we like to give every new employee and client a How to Brokaw—it’s our agency manifesto, but we promise it’s not completely self-serving. In fact, there are useful marketing tips throughout it, including a quote we feel is extremely relevant these days. After all, as much as marketing has become a Read More…

August 11th, 2017

Maybe Tinder’s got it right.

By Steve McKeown, Brokaw Creative Director Not too long ago, something terrible happened to me during a client presentation. Our planner began the meeting by setting up the strategic direction, and I then stood to walk them through our creative concepts. After a brief intro, I clicked the right arrow to reveal the first slide of creative on the monitor. Read More…

August 4th, 2017

Just quit already.

By Lindsey Brenkus, Brokaw Account Coordinator “Oh, don’t be so negative.” – that one weird aunt of yours, probably. Sorry weird aunts: there’s real power in negative thinking. Not to be confused with defeatist thinking (i.e. “Wah, Cleveland will never win a championship…”), negative thinking involves consciously deciding what matters, and just as importantly, what doesn’t. Like minimalism for the Read More…

July 28th, 2017

Why to keep an eye on Generation Z (and why I’m never going to be able to limit the level of iPad theft in my house)

By Krista Beyer, Associate Media Director Source: Q1 2017 Nielsen Total Audience Report Generation Z deserves our attention. While advertisers, brands, and firms are constantly discussing Millennials and Generation X, Z is often left out… which is just Ludacris. Because as of February 2017, Generation Z is the largest generation accounting for 26% of all persons in U.S. TV homes. Read More…

July 14th, 2017

Make clickbait so good, you’ll freak out!

By Brokaw Associate Creative Director/Clickbait Supervisor Mark McKenzie Oh man, am I glad you clicked this! Here at O-News, we only make cold, hard cash when you click. Because like you, we’re in a nonstop race for clicks, and who cares how we get them! Thankfully there’s clickbait—the most effective way to get the instant attention all of us and Read More…

June 30th, 2017

How advertising can save your relationships.

By Brokaw Account Director, Jayme Kostelnik How’s that for a clickbait subject line? As someone who celebrated a wedding anniversary this week, I’ve spent time reflecting on what keeps my marriage going strong. It occurred to me that relationships succeed for some of the same reasons great advertising does. 1. There’s value in simplicity. This goes for both ideas and Read More…

June 9th, 2017

5 Unconventional Ways to Evaluate Advertising

By Brokaw Director of Strategic Planning, Tim Laubacher We’ve all been there. Pressed to make a recommendation or, even more, the final decision on an ad campaign. The mind reels: Is the work on brand and on strategy? Which idea is the best one? Is this a great idea or just average? Will consumers care? Will they share? Etc. Etc. Read More…

May 26th, 2017

#brainfarting

By Brandon Jones, Cinematographer, Favorite Brother Inspiration. Where does it come from? The answer, as we all know, is space. But what if space isn’t answering your calls for ideas to solve your most pressing problem? Unfortunately, the creative slump is real. And it can creep up on us at any time like an unexpected brain fart. Silent but deadly. Read More…