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May 19th, 2017

Binge watching is good business

By Joe McLaughlin, Senior Account Executive Ah, the Golden Age of TV. With two toddlers at home, it has really softened the transition from leisurely date nights to exhausting “meals” at any restaurant with a play place. Because this spare time sea change has allowed me to discover the benefits of streaming a plethora of amazing shows, and even better, Read More…

November 20th, 2015

Santa’s got an iPad.

And he’s using it to shop your Christmas list. In any category, the holidays mean much more than snowflakes and hot cocoa for marketers. It means sales. And the rules for knocking your sales goals out of the park this season have changed. According to a recent Google Infographic, 78% of shoppers used the Internet for holiday shopping research—versus only Read More…

July 31st, 2015

You’ve Got (Porch) Mail.

Oh, Amazon. I love you in the most embarrassing of ways. Your little brown boxes with the smiling arrows, appearing on my doorstep in the blink of an eye. The giddiness I feel inside when I meticulously open a package with my car keys, even though I know exactly what’s inside. The times you’ve bailed me out of the misery Read More…

December 12th, 2014

Why does it always feel like somebody’s watching me?

What is programmatic buying? That’s easy (insert low-pitch, fast-speaking disclaimer guy), it’s a complex system of Advertisers, Publishers, Demand Side Platforms, Sell Side Platforms, Real-time Bidding Technologies, Data Management Platforms, Data Aggregators, Trading Desks, Ad Networks, and Ad Exchanges that all work together to serve relevant, targeted display, mobile, video, and native advertising within a split-second of a user reaching Read More…

November 7th, 2014

Great content trumps fast content.

To connect with consumers in today’s digital age, there are two very serious questions we need to ask ourselves: 1.)  Why should anyone give a crap? Let’s set aside “big data,” “big ideas,” and all those other big marketing buzzwords for a moment, and simply ask ourselves: “Is this message, err, “content” really relevant?” Or better yet… “Would I share Read More…

July 18th, 2014

The secret password is: SECRETS

“Secrets, secrets are no fun. Secrets, secrets hurt someone.” – your weird aunt Sorry, weird aunts, but secrets are pretty much the best. They create interest and intrigue and inspire an incredible amount of spy novels. And in the world of branding, secrets can actually be pretty useful. Let’s say you have a secret sauce for a double-decker burger. Or a Read More…

June 23rd, 2014

Wearing your Brand on your Sleeve

While many brands are still trying to master the basics of #hashtags, some of the more innovative are already looking toward the next frontier of advertising: brain implants. Psych—it’s wearable tech! You know, technology you wear on your body that synchs with various online systems. Tell ’em, Mashable. From Fitbit to Google Glass to those Captain Kirk beam-me-up watches already Read More…

January 10th, 2014

The Power of the “Power Pose”

Stressing about that big board meeting next week? Or an upcoming pitch? Or keynote speech? Or job interview? Or NFL Draft Day? Okay, take a deep breath, boss. Then pose like Wonder Woman for two minutes. Seriously. After all, as social psychologist Amy Cuddy demonstrates in a recent TED talk, body language doesn’t just affect how others see us, but Read More…

December 13th, 2013

A few rules for ruling.

The moment you step into our office, you’ll notice things are a little different here. For starters, there is a huge “FREE” painted on our wall. Strange, you think. Maybe it’s to celebrate all the brilliant “free” thinkers here. Or the “free” forum of insights and ideas exchanged here every day. Don’t over-think it, Socrates. We just like giant free Read More…

October 28th, 2013

The viral virus and its virility

“It’s so easy to fall in love. It’s so easy to fa-a-all in love.” – Linda Ronstadt Linda (aka the Taylor Swift of the ‘70s) was right. It is so easy to fall in love. Especially with the idea of creating viral content for your brand. Because people love viral stuff. They love sharing it. Quoting it. And remaking new Read More…