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November 4th, 2016

Risky World Series Business

By Brokaw Social Media and PR Strategist, Kelly Gentile The wound is fresh. What a game. What a season. Against all odds, our beloved Cleveland baseball team almost won the World Series. Despite injuries to our best player and 2nd and 3rd best pitchers, drone incidents, and celebration sprains. But we had one strategic advantage. And his name is Tito. Read More…

October 7th, 2016

Sports Fever: Catch it!

By Brokaw Account Director, Jayme Kostelnik It’s a big week in Cleveland sports. Our very own WINdians hosted a playoff game yesterday—the first in three years. The Cavs, our beloved NBA champs, beat Orlando in their preseason debut on Wednesday. And this Sunday, our Brownies will suit up against the Patriots for Tom Brady’s return. Thankfully, our office is nearby Read More…

July 22nd, 2016

What “The Land” can teach you about rebranding

By Tim Brokaw (who won’t be offended if you accidentally call him “Tom.”) Just like Ronnie Miller going from “totally geek, to totally chic!” in the 80’s cult classic Can’t Buy Me Love, the city of Cleveland is undergoing a major rebrand. Thanks to the #RNCinCLE this week, along with a perfect storm of recent events and positive buzz, the Read More…

June 24th, 2016

The Value of Being an Underdog Brand

By Brokaw Senior Account Executive, Zorina Kennedy There aren’t many things as sweet as the victory of an underdog. (Spoiler alert: this eventually comes back to our hometown Cavs.) Especially after our loyalty has been tested through hell and high water…and some hell water. But underdogs exist in every business. And even though they don’t always bring 1.2 million people Read More…

September 21st, 2015

Let’s create ads that don’t look like ads.

So, last week’s Content Marketing World conference (#CMWorld) in Cleveland was a huge hit. Yes, we were a little disappointed that John Cleese resorted to an old Johnny Carson monologue in a keynote supposedly about creativity and being original. (Oh, the irony.) But we did get to see Parks and Recs star Nick Offerman chug one of our client’s beers. Read More…

August 26th, 2015

Back to School

Hear that bell‚ Screech? Yep, it’s that time of year when we ship our kids back off to the classroom, much to the delight of parents everywhere. (Cue cliché children’s groans and parental applause.) But why should shorties be the only ones to benefit from higher learning? We all need some continuing education as the ad world continues to evolve on the daily. Not to Read More…

June 11th, 2015

What you can learn from the Delly Tray.

Yes, I am jumping on the bandwagon. The Matthew Dellavedova (a.k.a. “Delly”) bandwagon that is. Why? Not only because Delly has been killing it in the NBA finals, but because he can teach us several important marketing lessons. (I know. I know. It might seem like a stretch. In fact, it might seem like I really just want to talk Read More…

February 6th, 2015

Listen to your smallest fans.

A couple of years ago, we had the honor to hear Peter Vesterbacka speak at SXSW. Peter is the creator of Angry Birds—you know, the little-known app that is arguably the most successful mobile app the world has ever seen. Vesterbacka attributes a lot of the game’s popularity to the fact that they constantly listen to their fans. Which includes Read More…

October 3rd, 2014

What makes a great culture.

Since being named Ad Age Small Agency of the Year for our culture, we’ve gotten a ton of people (READ: our Aunt Faith) asking, “How’d you build such a great culture?” Great question, Aunt Faith. The answer? We didn’t. Our people did. Fact is, our most valuable assets don’t just go down the elevator every night. They go down a Read More…

August 1st, 2014

Next stop, Human Truth-ville.

We believe all work—whether for our clients’ brands or our own “bro brand”—should be rooted in human truths. (Human what?) A human truth is a unique insight into the relationship between a brand and a consumer. An insight that, when brought to life in a fresh, unique way can make your audience(s) say, “That is so true,” or “This brand Read More…