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June 16th, 2017

A prescription for nonfiction.

By Brokaw Account Director, Leah Dwyer I’m not ashamed of it—my summer reading list is filled with YA dystopian fiction, murder mysteries, and pretty much everything recommended by Reese Witherspoon (@rwbookclub). And while those will be great for the beach vacation I’ll eventually take, there’s another genre where I’ve been able to find thrilling action, colorful narrative, and thought-provoking perspectives Read More…

April 3rd, 2017

Let’s think like fools.

By Brokaw Creative Director, Steve McKeown It’s upon us again. April Fool’s Day. Which is particularly special to our shop, since it’s our 25th anniversary. (Our, ahem, silver anniversary if you’re struggling with what to gift us.) And as we’ve seen in past years, a lot of agencies and brands love April Fool’s Day. It’s the day they get to Read More…

March 24th, 2017

Brands Gettin’ Lucky on St. Paddy’s Day

By Brokaw Interactive Art Director, Emily Downey To preface: I’m Irish. I come from a long line of Cunningham’s and O’Malley’s, I’ve got my fair share of freckles and I was a few letters away from being named Erin (mom won that fight, sorry dad). So, I find it only fitting that I get to talk about my favorite holiday Read More…

March 3rd, 2017

Keep it simple like the space bar

By Mark McKenzie, Associate Creative Director/keyboard aficionado We live in complicated times. News feeds filled with political vitriol. Oscar envelopes filled with incorrect winners. Every corner of our eyes filled with content marketing content and e-newsletters spewing forth blah blah. It all begs for a little space. (And puns!) Without further ado, a clumsy soliloquy for the space bar: Space Read More…

January 13th, 2017

Our Plan-uary for your January.

By Brokaw Account Coordinator, Lindsey Brenkus INDISPUTABLE FACT: winter is a difficult time of the year to be a hopeful, positive person. Factors like the post-holiday crummies (a really real medical term), crappy weather, already-failing New Year’s resolutions, and circulating seasonal colds combine to make us bro-bros a bit cranky. Thankfully, there are still ways to brighten your spirits in Read More…

January 6th, 2017

4 reasons to lose ASAP from your vocab… ASAP.

By Brokaw Social and PR Strategist, Kelly Gentile Happy 2017, all! If you are a human on the Internet, you’ve likely been inundated with life-changing articles like: “5 traits of successful people to pick up in 2017” “How to set your goals in 2017” “Words to remove from your vocabulary in 2017” PRO TIP: most of these articles are total Read More…

December 30th, 2016

What 2nd Place In Fantasy Football Can Teach Us About Winning In Business.

By Brokaw Director of Strategic Planning, Tim Laubacher We all enjoy winning. In life and in business, winning is fun and rewarding. (Charlie Sheen would agree. #winning) But sometimes you have the unique, painful privilege of losing in the finals of not one but two fantasy football leagues. (Not so surprising, full disclosure, I suffered multiple close championship defeats last Read More…

December 22nd, 2016

Hark! It’s the 12 Days of Pitchmas!

It breaks our hearts to see starving clients go without great campaigns this season. Almost as much as it pains us to revisit all our previously pitched campaigns that never saw the light of day. So to keep our hearts from double-breaking, we’re giving away 12 free integrated campaigns to any company hoping to do more with less (a lot Read More…

October 24th, 2016

Your brand on SNL

By Brokaw Account Coordinator, Lindsey Brenkus Since their season premiere a few weeks ago, Saturday Night Live has seen their highest week-three rating in eight years. And while a certain screwball election may have something to do with that, there are still things we can learn from the very funny people at SNL on how to keep your brand fresh, Read More…

October 14th, 2016

Clown-lateral Damage

By Brokaw Copywriter and avid clown hunter, Aaron McBride A woman is pulling out of her driveway. She looks left. No cars. Then right. CLOWN! A college student kicks a soccer ball into the woods. He goes to retrieve it. CLOWN! A teenager attends an Insane Clown Posse show. He looks on stage. CLOWNS! Ok, this is bananas. Clowns are Read More…