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February 10th, 2017

84 Reasons to Take a Chance.

By Brokaw copywriter and base jumper, Aaron McBride Remember a few days ago when Lady Gaga jumped from space wearing a space bathing suit? We can all agree that was a pretty impressive jump. I mean, she was in space! But truth be told, it wasn’t our favorite jump of the night. That’s reserved for 84 Lumber. You know, the Read More…

December 9th, 2016

Marketing 101 with Professor Yeezy

By Brokaw Senior Social and PR Strategist, Kelly Gentile If you pay any attention to pop culture, or any mainstream media at all, then you know Mr. Kanye West was recently hospitalized and then released after an uncompleted 5150 hold. And that sucks. Whatever you think of him, we should hope he feels better. And while most of us would Read More…

October 28th, 2016

It’s the Great Trumpkin Charlie Brown

By Brokaw Associate Media Director, Krista Beyer Holiday marketing is a tough business. In a climate where consumers are Christmas shopping as early as September and Halloween marketing begins in July, every year is more intense. I mean, I know I’ll begin hoarding my Christmas Ale when it’s released next week. But this year, this year, broke the mold. Literally Read More…

September 9th, 2016

Four keys to success from five dudes

By Brokaw Managing Partner, Tim Brokaw It’s been seven years since Dude Perfect entered the viral marketing scene, and it appears they’re not going away, folks. In fact, their YouTube channel is now averaging over 4 million views a day. Who’s Dude Perfect, you say?! (Time to crawl out from under that 5-martini rock, Don Draper.) Picture a boy band Read More…

August 12th, 2016

Think outside the coloring box

By Brokaw Interactive Art Director, Emily Downey It’s August. Which means back-to-school is right around the corner and parents everywhere are rejoicing. While most kids spent their summer vacation playing Pokémon Go! and terrorizing their siblings, a select few were hard at work crafting the next national campaign of a retail giant. ICYMI, Target did some amazing stuff with their Read More…

July 27th, 2016

Grocery store insights from my (Millennial-ish) toddler

By Leah Dwyer, Account Director Recently, my not-quite-three-year-old son discovered a magical place that has quickly become his favorite destination—the grocery store. Every day after school (sometimes twice on the weekend), we’re peppered with requests to go grocery shopping, to the point where sometimes we have to say no just because our fridge is about to burst. What is it Read More…

July 27th, 2016

Money can be funny.

By Brokaw Copywriter, Aaron McBride A cow and a chicken walk into a bank. Have you heard this one? No? Of course you haven’t. Because banks and comedy aren’t usually paired together…especially in advertising. I mean, if you compare banking to categories like candy, pizza, and beer, it’s about as funny as Ben Stein in a coma. Or The English Read More…

July 22nd, 2016

What “The Land” can teach you about rebranding

By Tim Brokaw (who won’t be offended if you accidentally call him “Tom.”) Just like Ronnie Miller going from “totally geek, to totally chic!” in the 80’s cult classic Can’t Buy Me Love, the city of Cleveland is undergoing a major rebrand. Thanks to the #RNCinCLE this week, along with a perfect storm of recent events and positive buzz, the Read More…

July 15th, 2016

Betrayal in Brand Land – Following Sprint’s Lead

By Brokaw Director of Brand Strategy, Tim Laubacher In June, if you had the pleasure of joining a record number of Americans watching the 2016 NBA Finals (#Believeland), you probably noticed a certain cell phone provider character/spokesperson wearing the wrong color. Paul Marcarelli, the bespeckled one-time Verizon pitchman, debuted in a Sprint ad directly attacking the market leader. “It’s 2016 Read More…

July 8th, 2016

Say hello to that summertime feelin’

By Brokaw Account Coordinator, Lindsey Brenkus The sun’s a-blazing. There’s a light chatter in the office. Daydreams of swimming pools and music festivals dance in your head. Your heart begins to beat faster as the clock ticks closer to that 5 o’clock finish line. And then BOOM! You’re fired because you were too distracted to work all day. This hypothetical Read More…