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August 25th, 2017

Your Ads on Peewee Football

My son is 8 years old, and we pretty much do everything together. Including coaching his football team (Go Bees!). And while we’re only a few weeks in, I’ve already observed a few stupidly simple lessons from him and his teammates that can up all of our ad games.   1) Have courage. Ask a group of 8 year olds Read More…

August 4th, 2017

Just quit already.

By Lindsey Brenkus, Brokaw Account Coordinator “Oh, don’t be so negative.” – that one weird aunt of yours, probably. Sorry weird aunts: there’s real power in negative thinking. Not to be confused with defeatist thinking (i.e. “Wah, Cleveland will never win a championship…”), negative thinking involves consciously deciding what matters, and just as importantly, what doesn’t. Like minimalism for the Read More…

May 19th, 2017

Binge watching is good business

By Joe McLaughlin, Senior Account Executive Ah, the Golden Age of TV. With two toddlers at home, it has really softened the transition from leisurely date nights to exhausting “meals” at any restaurant with a play place. Because this spare time sea change has allowed me to discover the benefits of streaming a plethora of amazing shows, and even better, Read More…

April 14th, 2017

Can’t spell advertising without AI.

By Brokaw Director of Experience Design, Mike Krueger Robots! They dominated the start of the year’s Consumer Electronic Show (CES). Building off (and onto) the amazing success of Amazon’s Echo, there was a flood of technologies, devices, and services that saw robots at every corner of the huge conference. And as we roll into launch season for a lot of Read More…

February 10th, 2017

84 Reasons to Take a Chance.

By Brokaw copywriter and base jumper, Aaron McBride Remember a few days ago when Lady Gaga jumped from space wearing a space bathing suit? We can all agree that was a pretty impressive jump. I mean, she was in space! But truth be told, it wasn’t our favorite jump of the night. That’s reserved for 84 Lumber. You know, the Read More…

December 9th, 2016

Marketing 101 with Professor Yeezy

By Brokaw Senior Social and PR Strategist, Kelly Gentile If you pay any attention to pop culture, or any mainstream media at all, then you know Mr. Kanye West was recently hospitalized and then released after an uncompleted 5150 hold. And that sucks. Whatever you think of him, we should hope he feels better. And while most of us would Read More…

October 28th, 2016

It’s the Great Trumpkin Charlie Brown

By Brokaw Associate Media Director, Krista Beyer Holiday marketing is a tough business. In a climate where consumers are Christmas shopping as early as September and Halloween marketing begins in July, every year is more intense. I mean, I know I’ll begin hoarding my Christmas Ale when it’s released next week. But this year, this year, broke the mold. Literally Read More…

September 9th, 2016

Four keys to success from five dudes

By Brokaw Managing Partner, Tim Brokaw It’s been seven years since Dude Perfect entered the viral marketing scene, and it appears they’re not going away, folks. In fact, their YouTube channel is now averaging over 4 million views a day. Who’s Dude Perfect, you say?! (Time to crawl out from under that 5-martini rock, Don Draper.) Picture a boy band Read More…

August 12th, 2016

Think outside the coloring box

By Brokaw Interactive Art Director, Emily Downey It’s August. Which means back-to-school is right around the corner and parents everywhere are rejoicing. While most kids spent their summer vacation playing Pokémon Go! and terrorizing their siblings, a select few were hard at work crafting the next national campaign of a retail giant. ICYMI, Target did some amazing stuff with their Read More…

July 27th, 2016

Grocery store insights from my (Millennial-ish) toddler

By Leah Dwyer, Account Director Recently, my not-quite-three-year-old son discovered a magical place that has quickly become his favorite destination—the grocery store. Every day after school (sometimes twice on the weekend), we’re peppered with requests to go grocery shopping, to the point where sometimes we have to say no just because our fridge is about to burst. What is it Read More…