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July 21st, 2017

Things that make a social media professional cringe.

By Brokaw Social Media Strategist, Kayla Grise You have to get your message across in 140 characters or less. Simple, you think. You’ve written emails with 140 words. You’ve read books with over 140 pages. 140 characters? Pshhhh. What could go wrong? A lot. And the thousands (maybe millions of people) who engage with your post will be sure to Read More…

May 12th, 2017

3 Ways Podcasts Represent the Very Best Millennials Have to Offer

By Jack Gazdik, Brokaw Associate Director of Digital Strategy Stereotypes! Everybody loves them! Especially when it comes to negatively describing large swaths of people with nothing more in common than the fact that they were born within 15-20 years of each other. Seriously, go to Google and type in “Millennials are”, “Gen X is” and “Baby Boomers are”. What comes Read More…

May 5th, 2017

The Unskippable Trend of Pre-Roll Video

By Brokaw Senior Account Executive, Zorina Kennedy Pre-roll video—the ads viewers love to skip! According to a study by IPG Media Lab, 65% of viewers skip pre-roll ads before they are complete. For a :15 ad, the average time to skip is 5.5 secs. For a :30 ad, the average is 7.4 secs. And yet, according to that same study, Read More…

April 14th, 2017

Can’t spell advertising without AI.

By Brokaw Director of Experience Design, Mike Krueger Robots! They dominated the start of the year’s Consumer Electronic Show (CES). Building off (and onto) the amazing success of Amazon’s Echo, there was a flood of technologies, devices, and services that saw robots at every corner of the huge conference. And as we roll into launch season for a lot of Read More…

March 10th, 2017

Your Brand and Data: A Love Story

By Brokaw Associate Media Director, Krista Beyer Data, data, data. It’s everywhere. In the media department here at Brokaw, we often refer to the way we use data as “creepy.” And it is a little creepy, right? Using data to determine where you go, how you shop, your favorite apps, etc. and then serving you ads at and in those Read More…

July 29th, 2016

A Digital Christmas Carol in July

By Brokaw Senior Digital Strategist, Jack Gazdik With our friends at Great Lakes Brewing Company tapping a fresh keg of Christmas Ale to celebrate Christmas in July, we couldn’t help but feel a little bit of the premature holiday spirit ourselves. And with all of the excitement about a little app called Pokémon Go and much chatter about whether augmented Read More…

June 30th, 2016

Broadcasters: Check yes or no.

By Brokaw Associate Media Director, Krista Beyer Late last fall, the world found out about the FCC Auction. What is the FCC Auction? The FCC’s broadcast incentive auction is the process of buying underused TV airwaves (also known as spectrums) and selling (or auctioning) them off to mobile carriers (AT&T, Verizon, etc.). Wireless companies want more broadcast spectrum (airwaves) in Read More…

June 17th, 2016

Podcasts. Because ear candy is the new eye candy.

By Favorite Brother Jr. Motion Designer and Sound Engineer, Dan Koludrovich With over 250,000 unique podcasts, in over one hundred different languages, and over 1 billion subscribers, you have no more excuses.  It’s time to catch the trend train. Apple says that podcasts have always been a successful category for iTunes. In fact, listenership has grown steadily nearly every year. Read More…

June 10th, 2016

Unicorns, phase 2 websites and other mythical things.

By Mike Krueger, Brokaw Director of Interactive The situation: Your website is outdated. It’s been touched less in the last three years than (insert preferred inappropriate joke). So, you make it a priority to fix your website this year. You seek out a partner (ahem, Brokaw) to help. Said partner will most likely walk you through a traditional four-phased approach Read More…

June 3rd, 2016

Should your brand strip it down for the internet?

By Brokaw Designer/Production Specialist Kelsey Ferron I know, taking it all off can be a bit daunting…but all the cool kids are doing it? Instagram is the latest brand to jump head-first into the sea of simplicity and come out wearing nothing but their birthday suit. The photo-sharing app released its new logo a few weeks ago along with this blog Read More…