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July 29th, 2016

A Digital Christmas Carol in July

By Brokaw Senior Digital Strategist, Jack Gazdik With our friends at Great Lakes Brewing Company tapping a fresh keg of Christmas Ale to celebrate Christmas in July, we couldn’t help but feel a little bit of the premature holiday spirit ourselves. And with all of the excitement about a little app called Pokémon Go and much chatter about whether augmented Read More…

June 30th, 2016

Broadcasters: Check yes or no.

By Brokaw Associate Media Director, Krista Beyer Late last fall, the world found out about the FCC Auction. What is the FCC Auction? The FCC’s broadcast incentive auction is the process of buying underused TV airwaves (also known as spectrums) and selling (or auctioning) them off to mobile carriers (AT&T, Verizon, etc.). Wireless companies want more broadcast spectrum (airwaves) in Read More…

June 17th, 2016

Podcasts. Because ear candy is the new eye candy.

By Favorite Brother Jr. Motion Designer and Sound Engineer, Dan Koludrovich With over 250,000 unique podcasts, in over one hundred different languages, and over 1 billion subscribers, you have no more excuses.  It’s time to catch the trend train. Apple says that podcasts have always been a successful category for iTunes. In fact, listenership has grown steadily nearly every year. Read More…

June 10th, 2016

Unicorns, phase 2 websites and other mythical things.

By Mike Krueger, Brokaw Director of Interactive The situation: Your website is outdated. It’s been touched less in the last three years than (insert preferred inappropriate joke). So, you make it a priority to fix your website this year. You seek out a partner (ahem, Brokaw) to help. Said partner will most likely walk you through a traditional four-phased approach Read More…

June 3rd, 2016

Should your brand strip it down for the internet?

By Brokaw Designer/Production Specialist Kelsey Ferron I know, taking it all off can be a bit daunting…but all the cool kids are doing it? Instagram is the latest brand to jump head-first into the sea of simplicity and come out wearing nothing but their birthday suit. The photo-sharing app released its new logo a few weeks ago along with this blog Read More…

April 27th, 2016

What we learned from Purple Thursday.

So, we lost another legendary musician way too soon. What’s even sadder is what happened on social media immediately following the news. Brand posts like this: And this: And, oh no, not this: So, what do we recommend a brand do following the death of a recent celebrity, like Prince or David Bowie? Listen to Prince’s words, and celebrate that Read More…

April 15th, 2016

We probably should have Snapchatted this to you.

By Brokaw Public Relations Associate, Angela DelBrocco A marketer’s guide to keeping up—and we’re not talking about the Kardashians. Messaging apps are slated to take over the world! Well, not really. But the days of letters-by-owl are over (sorry, Harry Potter). Today we have messaging apps, where users around the world are logging in not only to chat with friends, but Read More…

March 11th, 2016

Our March Madness brand bracket.

By Brokaw Creative/Interactive Services Associate, Emily Downey Ah, March Madness. A time of year greatly anticipated by collegiate underdogs, die-hard fans, and those who have chosen their brackets based on their favorite mascot (but seriously, how adorable is Butler U’s Blue the Bulldog?). Whichever category you fall into, you and the 40 million other Americans playing along probably have one Read More…

January 29th, 2016

5 Social Tips For Super Bowl 50.

By Brokaw Account Executive, Zorina Kennedy The Super Bowl isn’t all about the big-screen anymore. Predictions say viewers will split time watching live TV with using their mobile devices. So if your brand doesn’t have 5 million dollars to spend on a 30-second TV commercial, then social strategy can get you in on the action. Other than using trending hashtags, Read More…

January 22nd, 2016

This Micro-Magic Moment.

By Senior Strategic Planner, Jessica Thompson. Moments. Tiny moments. More than 100 tiny meaningful moments with our mobile devices every day. It’s been just under a year since Google’s Micro-Moment was deemed a game changer – and it has lead to marketers applying the concept in some pretty literal ways. Role of Mobile: Think about the fleeting interactions you have with your phone Read More…