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August 4th, 2017

Just quit already.

By Lindsey Brenkus, Brokaw Account Coordinator “Oh, don’t be so negative.” – that one weird aunt of yours, probably. Sorry weird aunts: there’s real power in negative thinking. Not to be confused with defeatist thinking (i.e. “Wah, Cleveland will never win a championship…”), negative thinking involves consciously deciding what matters, and just as importantly, what doesn’t. Like minimalism for the Read More…

April 14th, 2017

Can’t spell advertising without AI.

By Brokaw Director of Experience Design, Mike Krueger Robots! They dominated the start of the year’s Consumer Electronic Show (CES). Building off (and onto) the amazing success of Amazon’s Echo, there was a flood of technologies, devices, and services that saw robots at every corner of the huge conference. And as we roll into launch season for a lot of Read More…

December 16th, 2016

Why Nostalgia Works

By Brokaw Senior Account Executive, Zorina Kennedy I feel like I was in a time warp this year. There was the comeback of TV show Fuller House, a remake of The Jungle Book, and a live performance of Hairspray on NBC. What is happening? Marketers are capitalizing on the fact that millennials have reached the age where reflecting on the Read More…

September 30th, 2016

Street Meat is ON FLEEK.

By Brokaw Senior Strategic Planner, Jessica Thompson Call them what you will…“roach coach,” “mobile kitchen,” “grease truck,”…food trucks are killing it. They’re nothing new if you really think about it. In the olden days, NYC had oyster carts rolling about. Military food kitchens were a thing. And then there’s the all-American hot dog cart and the ever-so-creepy ice cream truck. Read More…

June 8th, 2016

The New Path to Purchase: Time to jump on. (And off. And back on. And…)

By Kelly Gentile, PR and Social Strategist, Traditional Path to Purchase Griever The path to purchase has evolved, and I am grieving. Sometimes I even whip out my old college textbooks and stare at that uncomplicated model and am reminded of simpler times. You, too? Follow these few simple steps and I promise, you’ll have made it through the cycle Read More…

February 5th, 2016

When you want to watch ads, but there’s too much Super Bowl.

By Brokaw Public Relations Associate, Angela DelBrocco This Sunday, February 7, 2016, the Carolina Panthers will play the Denver Broncos in Super Bowl 50. Millions will hold Super Bowl parties. 115 million people watch. We don’t all have a $5 million budget to run a Super Bowl spot (just one reason why some brands are skipping out this year), but Read More…

January 29th, 2016

5 Social Tips For Super Bowl 50.

By Brokaw Account Executive, Zorina Kennedy The Super Bowl isn’t all about the big-screen anymore. Predictions say viewers will split time watching live TV with using their mobile devices. So if your brand doesn’t have 5 million dollars to spend on a 30-second TV commercial, then social strategy can get you in on the action. Other than using trending hashtags, Read More…

January 21st, 2016

Haters Gunna Hate.

The days of 1-800 customer service calls have passed and complaints are the “walk of shame” of social media. Everyone sees them, and they can be really embarrassing. Thanks to the advent of social media it is easier than ever for consumers to reach out directly to a brand via the brand’s social channels to voice a complaint or concern. Read More…

November 25th, 2015

Are You Millennial-ized?

Ahhh, Thanksgiving Eve. Time to relax—or not. Yeah, probably not. Because there’s one more demo you may still need to invite to your Black Friday shopping feast: We’re talking millennials (noun. see #millennials.) Ok, they may not be your primary target audience. Or even your third-string. (Manziel-string?) But according to a recent article in AdAge, millennials #love #Thanksgiving #weekend.  So Read More…

November 20th, 2015

Santa’s got an iPad.

And he’s using it to shop your Christmas list. In any category, the holidays mean much more than snowflakes and hot cocoa for marketers. It means sales. And the rules for knocking your sales goals out of the park this season have changed. According to a recent Google Infographic, 78% of shoppers used the Internet for holiday shopping research—versus only Read More…