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August 11th, 2017

Maybe Tinder’s got it right.

By Steve McKeown, Brokaw Creative Director Not too long ago, something terrible happened to me during a client presentation. Our planner began the meeting by setting up the strategic direction, and I then stood to walk them through our creative concepts. After a brief intro, I clicked the right arrow to reveal the first slide of creative on the monitor. Read More…

April 14th, 2017

Can’t spell advertising without AI.

By Brokaw Director of Experience Design, Mike Krueger Robots! They dominated the start of the year’s Consumer Electronic Show (CES). Building off (and onto) the amazing success of Amazon’s Echo, there was a flood of technologies, devices, and services that saw robots at every corner of the huge conference. And as we roll into launch season for a lot of Read More…

November 18th, 2016

Get the hell out there.

By Brokaw Creative Director, Steve McKeown Over the summer, I was able to experience something I never have before: a NASCAR race at Michigan’s International Speedway. Admittedly, I’m more NPR than NASCAR. So my initial reaction to a group text of this suggested guys trip wasn’t an instant, emoji-filled reply. But after some thought—and, okay, a few beers—I decided to Read More…

July 27th, 2016

Become your agency’s favorite client (and your brand’s hero) in the next two minutes

By Brokaw Account Director, Jayme Kostelnik As your ad agency, we don’t have to tell you what’s trending in the restaurant industry (yes, hot sauce is still having a moment, and consumers continue to seek authenticity from their food providers). We read the same trade pubs as you—NRN, QSR, FSR, etc.—along with your brand’s daily sales reports, Google analytics, social Read More…

July 22nd, 2016

What “The Land” can teach you about rebranding

By Tim Brokaw (who won’t be offended if you accidentally call him “Tom.”) Just like Ronnie Miller going from “totally geek, to totally chic!” in the 80’s cult classic Can’t Buy Me Love, the city of Cleveland is undergoing a major rebrand. Thanks to the #RNCinCLE this week, along with a perfect storm of recent events and positive buzz, the Read More…

July 1st, 2016

The first thing your product should do? Be more human.

By Brokaw Creative Director, Steve McKeown Alright, I know what you’re thinking. “But my product’s not a person. It’s a hamster wheel.” Or a prepackaged Kale salad. Or a flushable man butt wipe. (Great product invention, but more on that later. OK, maybe not.) The fact is we, as humans, feel a connection to something that looks, sounds, and feels Read More…

June 30th, 2016

Your product, Ron Swanson, food fights, and what it all means to the success of your restaurant.

By Joe McLaughlin, Brokaw Senior Account Executive Most times, the answer to the most difficult question is simple. Something that alludes you for so long, because it was where you least expected it…right in front of you. This is especially true when it comes to restaurants. In the endless pursuit to achieve the right media mix, use the right mediums, Read More…

June 29th, 2016

Courting America’s Middle Child

By Jessica Thompson, Brokaw Senior Strategic Planner Financial institutions have always had a soft spot for high-rollers and trust fund babies, but shifts in wealth distribution and not-so-pretty times on Wall Street have them scrambling to roll out the red carpet for America’s middle child. The middle child you say? Yes, the middle child. A segment of the population wedged Read More…

June 8th, 2016

The Best Restaurant Marketing Ideas from the Experts

By Jamil Velji, With 60% of new restaurants failing within the first year of opening, sustaining a restaurant can be a continuous battle. A battle of bringing in consistent revenue and keeping up on the latest social networks to know what everyone and anyone is saying about you at all times. It’s a really tough industry to be in. Read More…

May 13th, 2016

It’s the Media Mix to Ignition (hot and fresh out the kitchen)

By Senior Digital Strategist Jack Gazdik & Associate Media Director Krista Beyer R Kelly must have been referring to updates in the media field when he sang “hot and fresh out the kitchen”. Everyday, there is a new article or research study condemning one media vehicle over another (like this one or this one or this one or this one). Read More…