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February 17th, 2017

Technology is ruining your relationships when…

By Brokaw Account Director, Jayme Kostelnik This past holiday, my colleagues and I each received an awesomely unexpected gift from Tim and Gregg Brokaw: an Amazon Echo Dot named Alexa. And while I’m still discovering all the ways she can help me around the house…Alexa, set a timer. Alexa, play Cyndi Lauper. Alexa, add this to my grocery list…I couldn’t Read More…

December 16th, 2016

Why Nostalgia Works

By Brokaw Senior Account Executive, Zorina Kennedy I feel like I was in a time warp this year. There was the comeback of TV show Fuller House, a remake of The Jungle Book, and a live performance of Hairspray on NBC. What is happening? Marketers are capitalizing on the fact that millennials have reached the age where reflecting on the Read More…

December 2nd, 2016

Kid-vertising!

By Brokaw Account Executive, Jessica Schiele There are three-foot high, power-wielding monsters amongst us. They’re called “children.” And with the holidays upon us, these little beasts are controlling adults (and their pocketbooks) using the malevolent force of “pester power” – aka incessant, parent-patience-eroding nagging. Ok, so I don’t really think kids are monsters (although, see the Santa letter below). Still, Read More…

September 2nd, 2016

Good insight from bad political ads.

By Brokaw Account Executive, Jessica Schiele Let’s talk about the elephant (or donkey) in the room. Not Trump or Clinton, per se, but political ads. Mostly the fact that even though we all hate them, they’re flooding our TVs/News Feeds/grey matters right now. But advertisers can actually learn a lot from political ads. Especially what NOT to do. With that, Read More…

August 26th, 2016

The Happiest Hour

By Brokaw Senior Communications Manager, Kelly Gentile You made it! It’s Friday afternoon. Why not congratulate yourself with a cocktail and a few booze-inspired insights from your favorite, occasionally-imbibing ad agency? Because this summer, beer and spirits brands have been doubling-down on some big (possibly liquid courage inspired), risks in digital. Was it a good idea? (Drink if you said Read More…

August 19th, 2016

The Best of the Olympics is on Snapchat Discover

By Brokaw Senior Account Executive, Zorina Kennedy This year’s Summer Olympics is the most accessible Games ever. In fact, the networks and digital platforms of NBCUniversal will present 6,755 hours of programming which would take about 281 days to finish airing if you ran it all on one channel. This means numerous opportunities for brands to reach viewers globally—but if Read More…

August 5th, 2016

Gaming the Gamers

By Brokaw Art Director, Paloma Cortez Since it launched in July, Pokémon Go has invaded all of our lives. Ok, maybe not all of our lives, but we’ve all read the crazy headlines about players running into real life problems (mostly cars) while hunting down Pikachus. It may be difficult for those outside the game world to understand the obsession Read More…

July 27th, 2016

Grocery store insights from my (Millennial-ish) toddler

By Leah Dwyer, Account Director Recently, my not-quite-three-year-old son discovered a magical place that has quickly become his favorite destination—the grocery store. Every day after school (sometimes twice on the weekend), we’re peppered with requests to go grocery shopping, to the point where sometimes we have to say no just because our fridge is about to burst. What is it Read More…

June 17th, 2016

Podcasts. Because ear candy is the new eye candy.

By Favorite Brother Jr. Motion Designer and Sound Engineer, Dan Koludrovich With over 250,000 unique podcasts, in over one hundred different languages, and over 1 billion subscribers, you have no more excuses.  It’s time to catch the trend train. Apple says that podcasts have always been a successful category for iTunes. In fact, listenership has grown steadily nearly every year. Read More…

June 8th, 2016

Millennials + Mobile = MONEY!

By Brokaw Account Coordinator, Lindsey Brenkus This isn’t exactly breaking news, but the mobile technology boom has changed everything. It’s changed how we shop, how we bank, and even how we hang out with friends (Facetime ya later, bro!) As a millennial, I can attest that there’s no generation that has this science down to a, well, science better than Read More…