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October 27th, 2014

Brands with Vision

Sometimes images can say more than words. And some brands are taking the leap to give consumers a purely visual experience through TV spots, online videos, in-store displays, etc.

They’re telling a story without asking viewers to listen. Just watch. This generates an experience for consumers in a way that allows them to relate to brands in their own words and thoughts.

This sums up the experience of drinking a Ginger Grouse ginger beer through compelling animation:

Nike shows us a speed revolution:

Mobil 1 and Porsche show us what happens when you use their motor oil through over-the-top VFX (I fully expect a bull machine to be born in my car’s engine now):

Maybe next time you want to relate to your client base, you should consider a visual solution.

’Cuz let’s face it—we’re all visual beings drawn to eye candy. Mmmm, candy.