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March 24th, 2017

Brands Gettin’ Lucky on St. Paddy’s Day



By Brokaw Interactive Art Director, Emily Downey

To preface: I’m Irish. I come from a long line of Cunningham’s and O’Malley’s, I’ve got my fair share of freckles and I was a few letters away from being named Erin (mom won that fight, sorry dad). So, I find it only fitting that I get to talk about my favorite holiday of the year this week — St. Patrick’s Day!

Whether you’re in it for the booze, the bagpipes or the Shamrock Shakes, this year, the brands have got you covered. Here are some of my favorite, creative Paddy’s Day picks:

Google

A true classic, Google never fails to disappoint with its fun characters and micro-animations, and this March 17th was no different. It featured a fun Doodle celebrating the island of Skellig Michael.

st paddys day, skellig michael

Krispy Kreme

Everyone’s favorite glazed treat went green for the day and also featured an O’riginal Glazed Doughnut Parade on their microsite. Did you know that blue was actually St. Patrick’s color, not green?

st paddys day, krispy kreme, green

Jameson Irish Whiskey

How could we not end with the most Irish of all alcohol brands? Jameson killed it this year with its snapchat filters, partnership with Uber offering free rides, and free swag delivered directly to you in less than 2 hours.

st paddys day, jameson, irish whiskey

We hope you had as fun of a St. Paddy’s Day as we did!

-Your still-recovering friends at Brokaw.