No shade to the solar eclipse, but you know what else is a once-in-a-lifetime experience? Watching the newest Zack Snyder film for the first time, complete with complementary snacks. In this case: Rebel Moon Veldt Cheddar from Popcorn Indiana.
Here’s what we learned making this campaign.
Lean into the tropes…
Slow-motion action shots. Gravity-defying effects. The triumph of good over evil. It’s fun to pay respect to the established styles and themes of a genre.
…Then give intergalactic whiplash
Of course, once people are confident about what’s coming next, you have to hit ’em with a 180° non-violent high kick straight to the noggin. In this case, we got to introduce the first-of-its-kind Netflix-branded snack no one saw coming.
Center on your star
Just like how a movie poster prominently features its most A-listiest of actors, it was a no-brainer that we had to make Popcorn Indiana the star of the show. We incorporated these cheese-coated kernels into the action whenever possible.
Keep your remote close by
Seriously—you’d think one bowlful of this stuff would’ve been enough, but it wasn’t. Ergo, you’ll want to keep the clicker at hand so you can pause and refill. On second thought? Just bring the whole bag with you.
Speaking of: if you want to snack on even more food for thought, read the case study.