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January 27th, 2017

Diagnosis: brand flu.

By Joe McLaughlin, Senior Account Executive, WORLD’S MOST TIRED DAD Flu season. It’s not the good-est. Well that’s a terrible way to begin this. But please stick with me (and excuse my occasional incoherence). You see, I’m the father of two flu-having younglings (sounds wrong but let’s go with it) who have been gifting me 2 hours of uninterrupted sleep Read More…

January 20th, 2017

Improve your next campaign with 5 scientifically-proven steps.

By Brokaw Senior Digital Strategist, Jack Gazdik There’s an age-old debate in this industry—is advertising an art or a science? Most come to the same answer. It’s both. And they aren’t wrong, but the way people describe the science of advertising often is. The science of advertising is usually defined by the rise of automated marketing, big data and analytics. Read More…

January 13th, 2017

Our Plan-uary for your January.

By Brokaw Account Coordinator, Lindsey Brenkus INDISPUTABLE FACT: winter is a difficult time of the year to be a hopeful, positive person. Factors like the post-holiday crummies (a really real medical term), crappy weather, already-failing New Year’s resolutions, and circulating seasonal colds combine to make us bro-bros a bit cranky. Thankfully, there are still ways to brighten your spirits in Read More…

January 6th, 2017

4 reasons to lose ASAP from your vocab… ASAP.

By Brokaw Social and PR Strategist, Kelly Gentile Happy 2017, all! If you are a human on the Internet, you’ve likely been inundated with life-changing articles like: “5 traits of successful people to pick up in 2017” “How to set your goals in 2017” “Words to remove from your vocabulary in 2017” PRO TIP: most of these articles are total Read More…

December 30th, 2016

What 2nd Place In Fantasy Football Can Teach Us About Winning In Business.

By Brokaw Director of Strategic Planning, Tim Laubacher We all enjoy winning. In life and in business, winning is fun and rewarding. (Charlie Sheen would agree. #winning) But sometimes you have the unique, painful privilege of losing in the finals of not one but two fantasy football leagues. (Not so surprising, full disclosure, I suffered multiple close championship defeats last Read More…

December 22nd, 2016

Hark! It’s the 12 Days of Pitchmas!

It breaks our hearts to see starving clients go without great campaigns this season. Almost as much as it pains us to revisit all our previously pitched campaigns that never saw the light of day. So to keep our hearts from double-breaking, we’re giving away 12 free integrated campaigns to any company hoping to do more with less (a lot Read More…

December 16th, 2016

Why Nostalgia Works

By Brokaw Senior Account Executive, Zorina Kennedy I feel like I was in a time warp this year. There was the comeback of TV show Fuller House, a remake of The Jungle Book, and a live performance of Hairspray on NBC. What is happening? Marketers are capitalizing on the fact that millennials have reached the age where reflecting on the Read More…

December 9th, 2016

Marketing 101 with Professor Yeezy

By Brokaw Senior Social and PR Strategist, Kelly Gentile If you pay any attention to pop culture, or any mainstream media at all, then you know Mr. Kanye West was recently hospitalized and then released after an uncompleted 5150 hold. And that sucks. Whatever you think of him, we should hope he feels better. And while most of us would Read More…

December 2nd, 2016

Kid-vertising!

By Brokaw Account Executive, Jessica Schiele There are three-foot high, power-wielding monsters amongst us. They’re called “children.” And with the holidays upon us, these little beasts are controlling adults (and their pocketbooks) using the malevolent force of “pester power” – aka incessant, parent-patience-eroding nagging. Ok, so I don’t really think kids are monsters (although, see the Santa letter below). Still, Read More…

November 18th, 2016

Get the hell out there.

By Brokaw Creative Director, Steve McKeown Over the summer, I was able to experience something I never have before: a NASCAR race at Michigan’s International Speedway. Admittedly, I’m more NPR than NASCAR. So my initial reaction to a group text of this suggested guys trip wasn’t an instant, emoji-filled reply. But after some thought—and, okay, a few beers—I decided to Read More…

November 11th, 2016

Hit ’em right in the feels

By Brokaw Interactive Art Director, Emily Downey It’s been a tough month, especially for us Clevelanders. It seems like everywhere we look, we’re bombarded with endless posts, tweets, and comments of despair and hate. So, why don’t we try something crazy and emit some positivity and love out into the interwebs? Let’s have a little chat about Joy Marketing. What Read More…

November 4th, 2016

Risky World Series Business

By Brokaw Social Media and PR Strategist, Kelly Gentile The wound is fresh. What a game. What a season. Against all odds, our beloved Cleveland baseball team almost won the World Series. Despite injuries to our best player and 2nd and 3rd best pitchers, drone incidents, and celebration sprains. But we had one strategic advantage. And his name is Tito. Read More…

October 28th, 2016

It’s the Great Trumpkin Charlie Brown

By Brokaw Associate Media Director, Krista Beyer Holiday marketing is a tough business. In a climate where consumers are Christmas shopping as early as September and Halloween marketing begins in July, every year is more intense. I mean, I know I’ll begin hoarding my Christmas Ale when it’s released next week. But this year, this year, broke the mold. Literally Read More…

October 24th, 2016

Your brand on SNL

By Brokaw Account Coordinator, Lindsey Brenkus Since their season premiere a few weeks ago, Saturday Night Live has seen their highest week-three rating in eight years. And while a certain screwball election may have something to do with that, there are still things we can learn from the very funny people at SNL on how to keep your brand fresh, Read More…

October 14th, 2016

Clown-lateral Damage

By Brokaw Copywriter and avid clown hunter, Aaron McBride A woman is pulling out of her driveway. She looks left. No cars. Then right. CLOWN! A college student kicks a soccer ball into the woods. He goes to retrieve it. CLOWN! A teenager attends an Insane Clown Posse show. He looks on stage. CLOWNS! Ok, this is bananas. Clowns are Read More…

October 7th, 2016

Sports Fever: Catch it!

By Brokaw Account Director, Jayme Kostelnik It’s a big week in Cleveland sports. Our very own WINdians hosted a playoff game yesterday—the first in three years. The Cavs, our beloved NBA champs, beat Orlando in their preseason debut on Wednesday. And this Sunday, our Brownies will suit up against the Patriots for Tom Brady’s return. Thankfully, our office is nearby Read More…

September 30th, 2016

Street Meat is ON FLEEK.

By Brokaw Senior Strategic Planner, Jessica Thompson Call them what you will…“roach coach,” “mobile kitchen,” “grease truck,”…food trucks are killing it. They’re nothing new if you really think about it. In the olden days, NYC had oyster carts rolling about. Military food kitchens were a thing. And then there’s the all-American hot dog cart and the ever-so-creepy ice cream truck. Read More…

September 23rd, 2016

Don’t take your graphic designer for granted.

By (Appreciated) Brokaw Graphic Designer, Kelsey Ferron As an avid DIY-er, I’m all about refusing to buy that over-priced coffee table made out of scrap wood and just, well, doing it myself. But sometimes that 5-piece coffee table turns out to be the Taj Mahal (or anything from Ikea) and you have to call in the professionals. Just because pinterest Read More…

September 16th, 2016

Writing help from Hamilton.

By Brokaw Associate Creative Director/Copywriter, Mark McKenzie Why do you write like you’re running out of time? – Aaron Burr, a few songs before he “chicka-braghs!” Alexander Hamilton In Hamilton, the incredibly well-written, Tony Award-winning musical that everyone should at least listen to, “writing like you’re running out of time” describes Alexander Hamilton’s ambition, his non-stop productivity, and, of course, Read More…

September 9th, 2016

Four keys to success from five dudes

By Brokaw Managing Partner, Tim Brokaw It’s been seven years since Dude Perfect entered the viral marketing scene, and it appears they’re not going away, folks. In fact, their YouTube channel is now averaging over 4 million views a day. Who’s Dude Perfect, you say?! (Time to crawl out from under that 5-martini rock, Don Draper.) Picture a boy band Read More…

September 2nd, 2016

Good insight from bad political ads.

By Brokaw Account Executive, Jessica Schiele Let’s talk about the elephant (or donkey) in the room. Not Trump or Clinton, per se, but political ads. Mostly the fact that even though we all hate them, they’re flooding our TVs/News Feeds/grey matters right now. But advertisers can actually learn a lot from political ads. Especially what NOT to do. With that, Read More…

August 26th, 2016

The Happiest Hour

By Brokaw Senior Communications Manager, Kelly Gentile You made it! It’s Friday afternoon. Why not congratulate yourself with a cocktail and a few booze-inspired insights from your favorite, occasionally-imbibing ad agency? Because this summer, beer and spirits brands have been doubling-down on some big (possibly liquid courage inspired), risks in digital. Was it a good idea? (Drink if you said Read More…

August 19th, 2016

The Best of the Olympics is on Snapchat Discover

By Brokaw Senior Account Executive, Zorina Kennedy This year’s Summer Olympics is the most accessible Games ever. In fact, the networks and digital platforms of NBCUniversal will present 6,755 hours of programming which would take about 281 days to finish airing if you ran it all on one channel. This means numerous opportunities for brands to reach viewers globally—but if Read More…

August 12th, 2016

Think outside the coloring box

By Brokaw Interactive Art Director, Emily Downey It’s August. Which means back-to-school is right around the corner and parents everywhere are rejoicing. While most kids spent their summer vacation playing Pokémon Go! and terrorizing their siblings, a select few were hard at work crafting the next national campaign of a retail giant. ICYMI, Target did some amazing stuff with their Read More…

August 5th, 2016

Gaming the Gamers

By Brokaw Art Director, Paloma Cortez Since it launched in July, Pokémon Go has invaded all of our lives. Ok, maybe not all of our lives, but we’ve all read the crazy headlines about players running into real life problems (mostly cars) while hunting down Pikachus. It may be difficult for those outside the game world to understand the obsession Read More…