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August 19th, 2016

The Best of the Olympics is on Snapchat Discover

By Brokaw Senior Account Executive, Zorina Kennedy This year’s Summer Olympics is the most accessible Games ever. In fact, the networks and digital platforms of NBCUniversal will present 6,755 hours of programming which would take about 281 days to finish airing if you ran it all on one channel. This means numerous opportunities for brands to reach viewers globally—but if Read More…

August 12th, 2016

Think outside the coloring box

By Brokaw Interactive Art Director, Emily Downey It’s August. Which means back-to-school is right around the corner and parents everywhere are rejoicing. While most kids spent their summer vacation playing Pokémon Go! and terrorizing their siblings, a select few were hard at work crafting the next national campaign of a retail giant. ICYMI, Target did some amazing stuff with their Read More…

August 5th, 2016

Gaming the Gamers

By Brokaw Art Director, Paloma Cortez Since it launched in July, Pokémon Go has invaded all of our lives. Ok, maybe not all of our lives, but we’ve all read the crazy headlines about players running into real life problems (mostly cars) while hunting down Pikachus. It may be difficult for those outside the game world to understand the obsession Read More…

July 29th, 2016

A Digital Christmas Carol in July

By Brokaw Senior Digital Strategist, Jack Gazdik With our friends at Great Lakes Brewing Company tapping a fresh keg of Christmas Ale to celebrate Christmas in July, we couldn’t help but feel a little bit of the premature holiday spirit ourselves. And with all of the excitement about a little app called Pokémon Go and much chatter about whether augmented Read More…

July 27th, 2016

Grocery store insights from my (Millennial-ish) toddler

By Leah Dwyer, Account Director Recently, my not-quite-three-year-old son discovered a magical place that has quickly become his favorite destination—the grocery store. Every day after school (sometimes twice on the weekend), we’re peppered with requests to go grocery shopping, to the point where sometimes we have to say no just because our fridge is about to burst. What is it Read More…

July 27th, 2016

Become your agency’s favorite client (and your brand’s hero) in the next two minutes

By Brokaw Account Director, Jayme Kostelnik As your ad agency, we don’t have to tell you what’s trending in the restaurant industry (yes, hot sauce is still having a moment, and consumers continue to seek authenticity from their food providers). We read the same trade pubs as you—NRN, QSR, FSR, etc.—along with your brand’s daily sales reports, Google analytics, social Read More…

July 27th, 2016

Money can be funny.

By Brokaw Copywriter, Aaron McBride A cow and a chicken walk into a bank. Have you heard this one? No? Of course you haven’t. Because banks and comedy aren’t usually paired together…especially in advertising. I mean, if you compare banking to categories like candy, pizza, and beer, it’s about as funny as Ben Stein in a coma. Or The English Read More…

July 22nd, 2016

What “The Land” can teach you about rebranding

By Tim Brokaw (who won’t be offended if you accidentally call him “Tom.”) Just like Ronnie Miller going from “totally geek, to totally chic!” in the 80’s cult classic Can’t Buy Me Love, the city of Cleveland is undergoing a major rebrand. Thanks to the #RNCinCLE this week, along with a perfect storm of recent events and positive buzz, the Read More…

July 15th, 2016

Betrayal in Brand Land – Following Sprint’s Lead

By Brokaw Director of Brand Strategy, Tim Laubacher In June, if you had the pleasure of joining a record number of Americans watching the 2016 NBA Finals (#Believeland), you probably noticed a certain cell phone provider character/spokesperson wearing the wrong color. Paul Marcarelli, the bespeckled one-time Verizon pitchman, debuted in a Sprint ad directly attacking the market leader. “It’s 2016 Read More…

July 8th, 2016

Say hello to that summertime feelin’

By Brokaw Account Coordinator, Lindsey Brenkus The sun’s a-blazing. There’s a light chatter in the office. Daydreams of swimming pools and music festivals dance in your head. Your heart begins to beat faster as the clock ticks closer to that 5 o’clock finish line. And then BOOM! You’re fired because you were too distracted to work all day. This hypothetical Read More…

July 1st, 2016

The first thing your product should do? Be more human.

By Brokaw Creative Director, Steve McKeown Alright, I know what you’re thinking. “But my product’s not a person. It’s a hamster wheel.” Or a prepackaged Kale salad. Or a flushable man butt wipe. (Great product invention, but more on that later. OK, maybe not.) The fact is we, as humans, feel a connection to something that looks, sounds, and feels Read More…

June 30th, 2016

Broadcasters: Check yes or no.

By Brokaw Associate Media Director, Krista Beyer Late last fall, the world found out about the FCC Auction. What is the FCC Auction? The FCC’s broadcast incentive auction is the process of buying underused TV airwaves (also known as spectrums) and selling (or auctioning) them off to mobile carriers (AT&T, Verizon, etc.). Wireless companies want more broadcast spectrum (airwaves) in Read More…

June 30th, 2016

Your product, Ron Swanson, food fights, and what it all means to the success of your restaurant.

By Joe McLaughlin, Brokaw Senior Account Executive Most times, the answer to the most difficult question is simple. Something that alludes you for so long, because it was where you least expected it…right in front of you. This is especially true when it comes to restaurants. In the endless pursuit to achieve the right media mix, use the right mediums, Read More…

June 29th, 2016

Courting America’s Middle Child

By Jessica Thompson, Brokaw Senior Strategic Planner Financial institutions have always had a soft spot for high-rollers and trust fund babies, but shifts in wealth distribution and not-so-pretty times on Wall Street have them scrambling to roll out the red carpet for America’s middle child. The middle child you say? Yes, the middle child. A segment of the population wedged Read More…

June 24th, 2016

The Value of Being an Underdog Brand

By Brokaw Senior Account Executive, Zorina Kennedy There aren’t many things as sweet as the victory of an underdog. (Spoiler alert: this eventually comes back to our hometown Cavs.) Especially after our loyalty has been tested through hell and high water…and some hell water. But underdogs exist in every business. And even though they don’t always bring 1.2 million people Read More…

June 17th, 2016

Podcasts. Because ear candy is the new eye candy.

By Favorite Brother Jr. Motion Designer and Sound Engineer, Dan Koludrovich With over 250,000 unique podcasts, in over one hundred different languages, and over 1 billion subscribers, you have no more excuses.  It’s time to catch the trend train. Apple says that podcasts have always been a successful category for iTunes. In fact, listenership has grown steadily nearly every year. Read More…

June 10th, 2016

Unicorns, phase 2 websites and other mythical things.

By Mike Krueger, Brokaw Director of Interactive The situation: Your website is outdated. It’s been touched less in the last three years than (insert preferred inappropriate joke). So, you make it a priority to fix your website this year. You seek out a partner (ahem, Brokaw) to help. Said partner will most likely walk you through a traditional four-phased approach Read More…

June 8th, 2016

Millennials + Mobile = MONEY!

By Brokaw Account Coordinator, Lindsey Brenkus This isn’t exactly breaking news, but the mobile technology boom has changed everything. It’s changed how we shop, how we bank, and even how we hang out with friends (Facetime ya later, bro!) As a millennial, I can attest that there’s no generation that has this science down to a, well, science better than Read More…

June 8th, 2016

The Best Restaurant Marketing Ideas from the Experts

By Jamil Velji, BuildFire.com With 60% of new restaurants failing within the first year of opening, sustaining a restaurant can be a continuous battle. A battle of bringing in consistent revenue and keeping up on the latest social networks to know what everyone and anyone is saying about you at all times. It’s a really tough industry to be in. Read More…

June 8th, 2016

The New Path to Purchase: Time to jump on. (And off. And back on. And…)

By Kelly Gentile, PR and Social Strategist, Traditional Path to Purchase Griever The path to purchase has evolved, and I am grieving. Sometimes I even whip out my old college textbooks and stare at that uncomplicated model and am reminded of simpler times. You, too? Follow these few simple steps and I promise, you’ll have made it through the cycle Read More…

June 3rd, 2016

Should your brand strip it down for the internet?

By Brokaw Designer/Production Specialist Kelsey Ferron I know, taking it all off can be a bit daunting…but all the cool kids are doing it? Instagram is the latest brand to jump head-first into the sea of simplicity and come out wearing nothing but their birthday suit. The photo-sharing app released its new logo a few weeks ago along with this blog Read More…

May 27th, 2016

Summer Reading List 2016

By Mark McKenzie, Associate Creative Director/word reader and writer As a Clevelander, you know it’s almost summertime if you’ve removed nearly 3 of the 5 sweaters you’ve been wearing for the past 9 months. Another good sign: Bill Gates recently released his Summer Reading List. And who are we to ignore seasonal life cues from the man who invented Microsoft Read More…

May 20th, 2016

How to review creative

Approving a new brand identity, TV storyboard, website design, or product name for your company is a lot like approving a name for your child (that someone else came up with). We will rarely love the name they came up with. The best we can do is agree upon the thinking behind the name. Because the natural next step is Read More…

May 13th, 2016

It’s the Media Mix to Ignition (hot and fresh out the kitchen)

By Senior Digital Strategist Jack Gazdik & Associate Media Director Krista Beyer R Kelly must have been referring to updates in the media field when he sang “hot and fresh out the kitchen”. Everyday, there is a new article or research study condemning one media vehicle over another (like this one or this one or this one or this one). Read More…

May 6th, 2016

Do what you love, even if it keeps you up at night.

By Brokaw + Favorite Brother Motion Design Director, Heather Shelini Alabado “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs I usually talk a Read More…