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July 14th, 2017

Make clickbait so good, you’ll freak out!

By Brokaw Associate Creative Director/Clickbait Supervisor Mark McKenzie Oh man, am I glad you clicked this! Here at O-News, we only make cold, hard cash when you click. Because like you, we’re in a nonstop race for clicks, and who cares how we get them! Thankfully there’s clickbait—the most effective way to get the instant attention all of us and Read More…

July 7th, 2017

Be a Brand Sound Machine

By Brokaw copywriter and Michael Winslow impersonator, Aaron McBride. The design, the animation, the type, blah, blah, freakin’ blah. Visuals are all anyone ever talks about. And between you, me, and everyone else who reads this (hi, our moms!), I’m sick of it. Well, maybe just a little miffed. Actually, I’m fine with it. Regardless, I think it’s time we Read More…

June 30th, 2017

How advertising can save your relationships.

By Brokaw Account Director, Jayme Kostelnik How’s that for a clickbait subject line? As someone who celebrated a wedding anniversary this week, I’ve spent time reflecting on what keeps my marriage going strong. It occurred to me that relationships succeed for some of the same reasons great advertising does. 1. There’s value in simplicity. This goes for both ideas and Read More…

June 23rd, 2017

Set your creatives free.

By Favorite Brother Motion Designer, Cecilia Li Pretty much everyone loves Netflix. And not just for the sheer joy of watching movies on your laptop while eating chips in your pajamas. Lately, Netflix’s original content has been the really big draw. After the 2014 release of House of Cards, their first original series, Netflix saw an increase of 4 million Read More…

June 16th, 2017

A prescription for nonfiction.

By Brokaw Account Director, Leah Dwyer I’m not ashamed of it—my summer reading list is filled with YA dystopian fiction, murder mysteries, and pretty much everything recommended by Reese Witherspoon (@rwbookclub). And while those will be great for the beach vacation I’ll eventually take, there’s another genre where I’ve been able to find thrilling action, colorful narrative, and thought-provoking perspectives Read More…

June 9th, 2017

5 Unconventional Ways to Evaluate Advertising

By Brokaw Director of Strategic Planning, Tim Laubacher We’ve all been there. Pressed to make a recommendation or, even more, the final decision on an ad campaign. The mind reels: Is the work on brand and on strategy? Which idea is the best one? Is this a great idea or just average? Will consumers care? Will they share? Etc. Etc. Read More…

June 2nd, 2017

This will be uncomfortable.

My name is Mike Bratton. I’m the Chief Financial Officer at Brokaw. And I’m uncomfortable. See, I’m a numbers guy—projections, financial statements, collections, payments, proposals, and other administrative tasks are all in my comfort zone (which also includes my La-Z-Boy, a Great Lakes beer, and Bosch on Amazon—hey, I’m not a numbers machine, people). In short: writing something like this Read More…

May 26th, 2017

#brainfarting

By Brandon Jones, Cinematographer, Favorite Brother Inspiration. Where does it come from? The answer, as we all know, is space. But what if space isn’t answering your calls for ideas to solve your most pressing problem? Unfortunately, the creative slump is real. And it can creep up on us at any time like an unexpected brain fart. Silent but deadly. Read More…

May 19th, 2017

Binge watching is good business

By Joe McLaughlin, Senior Account Executive Ah, the Golden Age of TV. With two toddlers at home, it has really softened the transition from leisurely date nights to exhausting “meals” at any restaurant with a play place. Because this spare time sea change has allowed me to discover the benefits of streaming a plethora of amazing shows, and even better, Read More…

May 12th, 2017

3 Ways Podcasts Represent the Very Best Millennials Have to Offer

By Jack Gazdik, Brokaw Associate Director of Digital Strategy Stereotypes! Everybody loves them! Especially when it comes to negatively describing large swaths of people with nothing more in common than the fact that they were born within 15-20 years of each other. Seriously, go to Google and type in “Millennials are”, “Gen X is” and “Baby Boomers are”. What comes Read More…

May 5th, 2017

The Unskippable Trend of Pre-Roll Video

By Brokaw Senior Account Executive, Zorina Kennedy Pre-roll video—the ads viewers love to skip! According to a study by IPG Media Lab, 65% of viewers skip pre-roll ads before they are complete. For a :15 ad, the average time to skip is 5.5 secs. For a :30 ad, the average is 7.4 secs. And yet, according to that same study, Read More…

April 28th, 2017

Risk is the new safe.

By Brokaw Account Coordinator, Lindsey Brenkus Because we sort of have a thing for work that “rises above the blah blah,” it seems appropriate to address the two biggest risks of April: this Pepsi commercial that turned out to be an epic failure and this Starbucks unicorn drink which was a surprise victory. Despite Anthony Bourdain’s distaste for it, millions Read More…

April 21st, 2017

Millennials have their moments

By Brokaw Designer, Kelsey Ferron Yes, I’m a millennial. (Don’t worry, it’s okay to use the m-word now.) I’m full of 25 years of wisdom, have three instagram accounts and participate in daily gif exchanges with my fellow Gen Y-ers. No, this isn’t a surprise game of two truths and a lie…I really am full of that infamous millennial insight…and Read More…

April 14th, 2017

Can’t spell advertising without AI.

By Brokaw Director of Experience Design, Mike Krueger Robots! They dominated the start of the year’s Consumer Electronic Show (CES). Building off (and onto) the amazing success of Amazon’s Echo, there was a flood of technologies, devices, and services that saw robots at every corner of the huge conference. And as we roll into launch season for a lot of Read More…

April 7th, 2017

Why great work works

By co-owners, brothers, and great work soapbox preachers, Tim & Gregg Brokaw (aka the Bro Bros) Not too many ad agencies will tell you this, but the secret to creating great advertising and digital content these days is incredibly, astonishingly simple: just create bold work that doesn’t resemble advertising. That’s it. Simple, right? Yeah, try explaining that to your ROI-acronym-obsessed Read More…

April 3rd, 2017

Let’s think like fools.

By Brokaw Creative Director, Steve McKeown It’s upon us again. April Fool’s Day. Which is particularly special to our shop, since it’s our 25th anniversary. (Our, ahem, silver anniversary if you’re struggling with what to gift us.) And as we’ve seen in past years, a lot of agencies and brands love April Fool’s Day. It’s the day they get to Read More…

March 24th, 2017

Brands Gettin’ Lucky on St. Paddy’s Day

By Brokaw Interactive Art Director, Emily Downey To preface: I’m Irish. I come from a long line of Cunningham’s and O’Malley’s, I’ve got my fair share of freckles and I was a few letters away from being named Erin (mom won that fight, sorry dad). So, I find it only fitting that I get to talk about my favorite holiday Read More…

March 17th, 2017

Tell your brand to keep it real.

By Jessica Thompson, Associate Brand Strategy Director In the world of marketing, we throw the word “aspirational” around a lot. “We want to be an aspirational brand.” “Let’s talk about who consumers aspire to be.” But why not embrace who we truly are now…as brands and consumers? In 2004 (what seems like eons ago), Dove rolled out its Campaign for Read More…

March 10th, 2017

Your Brand and Data: A Love Story

By Brokaw Associate Media Director, Krista Beyer Data, data, data. It’s everywhere. In the media department here at Brokaw, we often refer to the way we use data as “creepy.” And it is a little creepy, right? Using data to determine where you go, how you shop, your favorite apps, etc. and then serving you ads at and in those Read More…

March 3rd, 2017

Keep it simple like the space bar

By Mark McKenzie, Associate Creative Director/keyboard aficionado We live in complicated times. News feeds filled with political vitriol. Oscar envelopes filled with incorrect winners. Every corner of our eyes filled with content marketing content and e-newsletters spewing forth blah blah. It all begs for a little space. (And puns!) Without further ado, a clumsy soliloquy for the space bar: Space Read More…

February 27th, 2017

A Restaurant Trend You Can’t Ignore: Delivery Service

By Brokaw Sr. Account Executive, Zorina Kennedy If you haven’t seriously considered delivery service for your restaurant business, you may want to reevaluate. Morgan Stanley Research projects a multi-billion dollar boom in the total U.S. food delivery market. Restaurants who saw success last year focused on what millennials sought after—convenience via delivery. This generation has the ability to make an Read More…

February 17th, 2017

Technology is ruining your relationships when…

By Brokaw Account Director, Jayme Kostelnik This past holiday, my colleagues and I each received an awesomely unexpected gift from Tim and Gregg Brokaw: an Amazon Echo Dot named Alexa. And while I’m still discovering all the ways she can help me around the house…Alexa, set a timer. Alexa, play Cyndi Lauper. Alexa, add this to my grocery list…I couldn’t Read More…

February 10th, 2017

84 Reasons to Take a Chance.

By Brokaw copywriter and base jumper, Aaron McBride Remember a few days ago when Lady Gaga jumped from space wearing a space bathing suit? We can all agree that was a pretty impressive jump. I mean, she was in space! But truth be told, it wasn’t our favorite jump of the night. That’s reserved for 84 Lumber. You know, the Read More…

February 3rd, 2017

How to ASAP your agency

By Leah Dwyer, Brokaw Account Director/Mayor of ASAP City ICYMI, a few weeks ago we celebrated our least favorite acronym with this amazing tribute video featuring some mildly NSFW lyrics and majorly bad wigs. Watching it was a revelation for me, as I recognized A LOT of my own emails and job jackets in the endless parade of ASAPs. But Read More…

January 27th, 2017

Diagnosis: brand flu.

By Joe McLaughlin, Senior Account Executive, WORLD’S MOST TIRED DAD Flu season. It’s not the good-est. Well that’s a terrible way to begin this. But please stick with me (and excuse my occasional incoherence). You see, I’m the father of two flu-having younglings (sounds wrong but let’s go with it) who have been gifting me 2 hours of uninterrupted sleep Read More…