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March 24th, 2017

Brands Gettin’ Lucky on St. Paddy’s Day

By Brokaw Interactive Art Director, Emily Downey To preface: I’m Irish. I come from a long line of Cunningham’s and O’Malley’s, I’ve got my fair share of freckles and I was a few letters away from being named Erin (mom won that fight, sorry dad). So, I find it only fitting that I get to talk about my favorite holiday Read More…

March 17th, 2017

Tell your brand to keep it real.

By Jessica Thompson, Associate Brand Strategy Director In the world of marketing, we throw the word “aspirational” around a lot. “We want to be an aspirational brand.” “Let’s talk about who consumers aspire to be.” But why not embrace who we truly are now…as brands and consumers? In 2004 (what seems like eons ago), Dove rolled out its Campaign for Read More…

March 10th, 2017

Your Brand and Data: A Love Story

By Brokaw Associate Media Director, Krista Beyer Data, data, data. It’s everywhere. In the media department here at Brokaw, we often refer to the way we use data as “creepy.” And it is a little creepy, right? Using data to determine where you go, how you shop, your favorite apps, etc. and then serving you ads at and in those Read More…

March 3rd, 2017

Keep it simple like the space bar

By Mark McKenzie, Associate Creative Director/keyboard aficionado We live in complicated times. News feeds filled with political vitriol. Oscar envelopes filled with incorrect winners. Every corner of our eyes filled with content marketing content and e-newsletters spewing forth blah blah. It all begs for a little space. (And puns!) Without further ado, a clumsy soliloquy for the space bar: Space Read More…

February 27th, 2017

A Restaurant Trend You Can’t Ignore: Delivery Service

By Brokaw Sr. Account Executive, Zorina Kennedy If you haven’t seriously considered delivery service for your restaurant business, you may want to reevaluate. Morgan Stanley Research projects a multi-billion dollar boom in the total U.S. food delivery market. Restaurants who saw success last year focused on what millennials sought after—convenience via delivery. This generation has the ability to make an Read More…

February 17th, 2017

Technology is ruining your relationships when…

By Brokaw Account Director, Jayme Kostelnik This past holiday, my colleagues and I each received an awesomely unexpected gift from Tim and Gregg Brokaw: an Amazon Echo Dot named Alexa. And while I’m still discovering all the ways she can help me around the house…Alexa, set a timer. Alexa, play Cyndi Lauper. Alexa, add this to my grocery list…I couldn’t Read More…

February 10th, 2017

84 Reasons to Take a Chance.

By Brokaw copywriter and base jumper, Aaron McBride Remember a few days ago when Lady Gaga jumped from space wearing a space bathing suit? We can all agree that was a pretty impressive jump. I mean, she was in space! But truth be told, it wasn’t our favorite jump of the night. That’s reserved for 84 Lumber. You know, the Read More…

February 3rd, 2017

How to ASAP your agency

By Leah Dwyer, Brokaw Account Director/Mayor of ASAP City ICYMI, a few weeks ago we celebrated our least favorite acronym with this amazing tribute video featuring some mildly NSFW lyrics and majorly bad wigs. Watching it was a revelation for me, as I recognized A LOT of my own emails and job jackets in the endless parade of ASAPs. But Read More…

January 27th, 2017

Diagnosis: brand flu.

By Joe McLaughlin, Senior Account Executive, WORLD’S MOST TIRED DAD Flu season. It’s not the good-est. Well that’s a terrible way to begin this. But please stick with me (and excuse my occasional incoherence). You see, I’m the father of two flu-having younglings (sounds wrong but let’s go with it) who have been gifting me 2 hours of uninterrupted sleep Read More…

January 20th, 2017

Improve your next campaign with 5 scientifically-proven steps.

By Brokaw Senior Digital Strategist, Jack Gazdik There’s an age-old debate in this industry—is advertising an art or a science? Most come to the same answer. It’s both. And they aren’t wrong, but the way people describe the science of advertising often is. The science of advertising is usually defined by the rise of automated marketing, big data and analytics. Read More…

January 13th, 2017

Our Plan-uary for your January.

By Brokaw Account Coordinator, Lindsey Brenkus INDISPUTABLE FACT: winter is a difficult time of the year to be a hopeful, positive person. Factors like the post-holiday crummies (a really real medical term), crappy weather, already-failing New Year’s resolutions, and circulating seasonal colds combine to make us bro-bros a bit cranky. Thankfully, there are still ways to brighten your spirits in Read More…

January 6th, 2017

4 reasons to lose ASAP from your vocab… ASAP.

By Brokaw Social and PR Strategist, Kelly Gentile Happy 2017, all! If you are a human on the Internet, you’ve likely been inundated with life-changing articles like: “5 traits of successful people to pick up in 2017” “How to set your goals in 2017” “Words to remove from your vocabulary in 2017” PRO TIP: most of these articles are total Read More…

December 30th, 2016

What 2nd Place In Fantasy Football Can Teach Us About Winning In Business.

By Brokaw Director of Strategic Planning, Tim Laubacher We all enjoy winning. In life and in business, winning is fun and rewarding. (Charlie Sheen would agree. #winning) But sometimes you have the unique, painful privilege of losing in the finals of not one but two fantasy football leagues. (Not so surprising, full disclosure, I suffered multiple close championship defeats last Read More…

December 22nd, 2016

Hark! It’s the 12 Days of Pitchmas!

It breaks our hearts to see starving clients go without great campaigns this season. Almost as much as it pains us to revisit all our previously pitched campaigns that never saw the light of day. So to keep our hearts from double-breaking, we’re giving away 12 free integrated campaigns to any company hoping to do more with less (a lot Read More…

December 16th, 2016

Why Nostalgia Works

By Brokaw Senior Account Executive, Zorina Kennedy I feel like I was in a time warp this year. There was the comeback of TV show Fuller House, a remake of The Jungle Book, and a live performance of Hairspray on NBC. What is happening? Marketers are capitalizing on the fact that millennials have reached the age where reflecting on the Read More…

December 9th, 2016

Marketing 101 with Professor Yeezy

By Brokaw Senior Social and PR Strategist, Kelly Gentile If you pay any attention to pop culture, or any mainstream media at all, then you know Mr. Kanye West was recently hospitalized and then released after an uncompleted 5150 hold. And that sucks. Whatever you think of him, we should hope he feels better. And while most of us would Read More…

December 2nd, 2016

Kid-vertising!

By Brokaw Account Executive, Jessica Schiele There are three-foot high, power-wielding monsters amongst us. They’re called “children.” And with the holidays upon us, these little beasts are controlling adults (and their pocketbooks) using the malevolent force of “pester power” – aka incessant, parent-patience-eroding nagging. Ok, so I don’t really think kids are monsters (although, see the Santa letter below). Still, Read More…

November 18th, 2016

Get the hell out there.

By Brokaw Creative Director, Steve McKeown Over the summer, I was able to experience something I never have before: a NASCAR race at Michigan’s International Speedway. Admittedly, I’m more NPR than NASCAR. So my initial reaction to a group text of this suggested guys trip wasn’t an instant, emoji-filled reply. But after some thought—and, okay, a few beers—I decided to Read More…

November 11th, 2016

Hit ’em right in the feels

By Brokaw Interactive Art Director, Emily Downey It’s been a tough month, especially for us Clevelanders. It seems like everywhere we look, we’re bombarded with endless posts, tweets, and comments of despair and hate. So, why don’t we try something crazy and emit some positivity and love out into the interwebs? Let’s have a little chat about Joy Marketing. What Read More…

November 4th, 2016

Risky World Series Business

By Brokaw Social Media and PR Strategist, Kelly Gentile The wound is fresh. What a game. What a season. Against all odds, our beloved Cleveland baseball team almost won the World Series. Despite injuries to our best player and 2nd and 3rd best pitchers, drone incidents, and celebration sprains. But we had one strategic advantage. And his name is Tito. Read More…

October 28th, 2016

It’s the Great Trumpkin Charlie Brown

By Brokaw Associate Media Director, Krista Beyer Holiday marketing is a tough business. In a climate where consumers are Christmas shopping as early as September and Halloween marketing begins in July, every year is more intense. I mean, I know I’ll begin hoarding my Christmas Ale when it’s released next week. But this year, this year, broke the mold. Literally Read More…

October 24th, 2016

Your brand on SNL

By Brokaw Account Coordinator, Lindsey Brenkus Since their season premiere a few weeks ago, Saturday Night Live has seen their highest week-three rating in eight years. And while a certain screwball election may have something to do with that, there are still things we can learn from the very funny people at SNL on how to keep your brand fresh, Read More…

October 14th, 2016

Clown-lateral Damage

By Brokaw Copywriter and avid clown hunter, Aaron McBride A woman is pulling out of her driveway. She looks left. No cars. Then right. CLOWN! A college student kicks a soccer ball into the woods. He goes to retrieve it. CLOWN! A teenager attends an Insane Clown Posse show. He looks on stage. CLOWNS! Ok, this is bananas. Clowns are Read More…

October 7th, 2016

Sports Fever: Catch it!

By Brokaw Account Director, Jayme Kostelnik It’s a big week in Cleveland sports. Our very own WINdians hosted a playoff game yesterday—the first in three years. The Cavs, our beloved NBA champs, beat Orlando in their preseason debut on Wednesday. And this Sunday, our Brownies will suit up against the Patriots for Tom Brady’s return. Thankfully, our office is nearby Read More…

September 30th, 2016

Street Meat is ON FLEEK.

By Brokaw Senior Strategic Planner, Jessica Thompson Call them what you will…“roach coach,” “mobile kitchen,” “grease truck,”…food trucks are killing it. They’re nothing new if you really think about it. In the olden days, NYC had oyster carts rolling about. Military food kitchens were a thing. And then there’s the all-American hot dog cart and the ever-so-creepy ice cream truck. Read More…