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September 22nd, 2017

Become an O.G. Content Creator

By Brokaw copywriter and Favorite step-Brother, Aaron McBride With social media being a sweet ticket to gaining a loyal following, we thought we’d start out with a couple quick tips for ya. DON’T WRITE POSTS IN ALL CAPS. (We’re looking at you, Aunt Jean.) Don’t follow up your tweet with #twitter. (No one’s searching for that, Aunt Jean.) Don’t think Read More…

September 18th, 2017

The Three T’s of Philanthropy

By Jessica Thompson, Associate Director Brand Strategy Philanthropy is often described as giving of your “time, talent and treasure.” In an effort to humanize their brands, many companies default to the latter. They fork out some money for a good cause, slap their logo all over it, and promote, promote, promote. Doesn’t exactly give you the feels. However, in the Read More…

September 9th, 2017

Make bank on the baby boom.

By Brokaw Media Coordinator, Snjezana Szabo It’s an epidemic with side effects that include sleep loss, fatigue, and deterioration of social skills. It’s called baby fever. And Brokaw has caught the bug. No really, within the last year, we’ve welcomed five babies (Brobies?)—including my seven-month-old daughter. All of which means I’ve been exposed to the many joys of parenthood: messy Read More…

September 1st, 2017

Kicking It Ad School

By Brokaw Junior Copywriter/Student of the World, Annie Ertle Target’s aisles are deserted, save for an errant pencil or two. Yellow buses have replaced ice cream trucks. It’s quiet…too quiet. You know what that means: school is in session. This is the first time in 16 years that I won’t be heading back to classes. I was sad to graduate, Read More…

August 25th, 2017

Your Ads on Peewee Football

My son is 8 years old, and we pretty much do everything together. Including coaching his football team (Go Bees!). And while we’re only a few weeks in, I’ve already observed a few stupidly simple lessons from him and his teammates that can up all of our ad games.   1) Have courage. Ask a group of 8 year olds Read More…

August 18th, 2017

Engage the heart, not the head.

Whether we’ve just hired you, or you just hired us, we like to give every new employee and client a How to Brokaw—it’s our agency manifesto, but we promise it’s not completely self-serving. In fact, there are useful marketing tips throughout it, including a quote we feel is extremely relevant these days. After all, as much as marketing has become a Read More…

August 11th, 2017

Maybe Tinder’s got it right.

By Steve McKeown, Brokaw Creative Director Not too long ago, something terrible happened to me during a client presentation. Our planner began the meeting by setting up the strategic direction, and I then stood to walk them through our creative concepts. After a brief intro, I clicked the right arrow to reveal the first slide of creative on the monitor. Read More…

August 4th, 2017

Just quit already.

By Lindsey Brenkus, Brokaw Account Coordinator “Oh, don’t be so negative.” – that one weird aunt of yours, probably. Sorry weird aunts: there’s real power in negative thinking. Not to be confused with defeatist thinking (i.e. “Wah, Cleveland will never win a championship…”), negative thinking involves consciously deciding what matters, and just as importantly, what doesn’t. Like minimalism for the Read More…

July 28th, 2017

Why to keep an eye on Generation Z (and why I’m never going to be able to limit the level of iPad theft in my house)

By Krista Beyer, Associate Media Director Source: Q1 2017 Nielsen Total Audience Report Generation Z deserves our attention. While advertisers, brands, and firms are constantly discussing Millennials and Generation X, Z is often left out… which is just Ludacris. Because as of February 2017, Generation Z is the largest generation accounting for 26% of all persons in U.S. TV homes. Read More…

July 21st, 2017

Things that make a social media professional cringe.

By Brokaw Social Media Strategist, Kayla Grise You have to get your message across in 140 characters or less. Simple, you think. You’ve written emails with 140 words. You’ve read books with over 140 pages. 140 characters? Pshhhh. What could go wrong? A lot. And the thousands (maybe millions of people) who engage with your post will be sure to Read More…

July 14th, 2017

Make clickbait so good, you’ll freak out!

By Brokaw Associate Creative Director/Clickbait Supervisor Mark McKenzie Oh man, am I glad you clicked this! Here at O-News, we only make cold, hard cash when you click. Because like you, we’re in a nonstop race for clicks, and who cares how we get them! Thankfully there’s clickbait—the most effective way to get the instant attention all of us and Read More…

July 7th, 2017

Be a Brand Sound Machine

By Brokaw copywriter and Michael Winslow impersonator, Aaron McBride. The design, the animation, the type, blah, blah, freakin’ blah. Visuals are all anyone ever talks about. And between you, me, and everyone else who reads this (hi, our moms!), I’m sick of it. Well, maybe just a little miffed. Actually, I’m fine with it. Regardless, I think it’s time we Read More…

June 30th, 2017

How advertising can save your relationships.

By Brokaw Account Director, Jayme Kostelnik How’s that for a clickbait subject line? As someone who celebrated a wedding anniversary this week, I’ve spent time reflecting on what keeps my marriage going strong. It occurred to me that relationships succeed for some of the same reasons great advertising does. 1. There’s value in simplicity. This goes for both ideas and Read More…

June 23rd, 2017

Set your creatives free.

By Favorite Brother Motion Designer, Cecilia Li Pretty much everyone loves Netflix. And not just for the sheer joy of watching movies on your laptop while eating chips in your pajamas. Lately, Netflix’s original content has been the really big draw. After the 2014 release of House of Cards, their first original series, Netflix saw an increase of 4 million Read More…

June 16th, 2017

A prescription for nonfiction.

By Brokaw Account Director, Leah Dwyer I’m not ashamed of it—my summer reading list is filled with YA dystopian fiction, murder mysteries, and pretty much everything recommended by Reese Witherspoon (@rwbookclub). And while those will be great for the beach vacation I’ll eventually take, there’s another genre where I’ve been able to find thrilling action, colorful narrative, and thought-provoking perspectives Read More…

June 9th, 2017

5 Unconventional Ways to Evaluate Advertising

By Brokaw Director of Strategic Planning, Tim Laubacher We’ve all been there. Pressed to make a recommendation or, even more, the final decision on an ad campaign. The mind reels: Is the work on brand and on strategy? Which idea is the best one? Is this a great idea or just average? Will consumers care? Will they share? Etc. Etc. Read More…

June 2nd, 2017

This will be uncomfortable.

My name is Mike Bratton. I’m the Chief Financial Officer at Brokaw. And I’m uncomfortable. See, I’m a numbers guy—projections, financial statements, collections, payments, proposals, and other administrative tasks are all in my comfort zone (which also includes my La-Z-Boy, a Great Lakes beer, and Bosch on Amazon—hey, I’m not a numbers machine, people). In short: writing something like this Read More…

May 26th, 2017

#brainfarting

By Brandon Jones, Cinematographer, Favorite Brother Inspiration. Where does it come from? The answer, as we all know, is space. But what if space isn’t answering your calls for ideas to solve your most pressing problem? Unfortunately, the creative slump is real. And it can creep up on us at any time like an unexpected brain fart. Silent but deadly. Read More…

May 19th, 2017

Binge watching is good business

By Joe McLaughlin, Senior Account Executive Ah, the Golden Age of TV. With two toddlers at home, it has really softened the transition from leisurely date nights to exhausting “meals” at any restaurant with a play place. Because this spare time sea change has allowed me to discover the benefits of streaming a plethora of amazing shows, and even better, Read More…

May 12th, 2017

3 Ways Podcasts Represent the Very Best Millennials Have to Offer

By Jack Gazdik, Brokaw Associate Director of Digital Strategy Stereotypes! Everybody loves them! Especially when it comes to negatively describing large swaths of people with nothing more in common than the fact that they were born within 15-20 years of each other. Seriously, go to Google and type in “Millennials are”, “Gen X is” and “Baby Boomers are”. What comes Read More…

May 5th, 2017

The Unskippable Trend of Pre-Roll Video

By Brokaw Senior Account Executive, Zorina Kennedy Pre-roll video—the ads viewers love to skip! According to a study by IPG Media Lab, 65% of viewers skip pre-roll ads before they are complete. For a :15 ad, the average time to skip is 5.5 secs. For a :30 ad, the average is 7.4 secs. And yet, according to that same study, Read More…

April 28th, 2017

Risk is the new safe.

By Brokaw Account Coordinator, Lindsey Brenkus Because we sort of have a thing for work that “rises above the blah blah,” it seems appropriate to address the two biggest risks of April: this Pepsi commercial that turned out to be an epic failure and this Starbucks unicorn drink which was a surprise victory. Despite Anthony Bourdain’s distaste for it, millions Read More…

April 21st, 2017

Millennials have their moments

By Brokaw Designer, Kelsey Ferron Yes, I’m a millennial. (Don’t worry, it’s okay to use the m-word now.) I’m full of 25 years of wisdom, have three instagram accounts and participate in daily gif exchanges with my fellow Gen Y-ers. No, this isn’t a surprise game of two truths and a lie…I really am full of that infamous millennial insight…and Read More…

April 14th, 2017

Can’t spell advertising without AI.

By Brokaw Director of Experience Design, Mike Krueger Robots! They dominated the start of the year’s Consumer Electronic Show (CES). Building off (and onto) the amazing success of Amazon’s Echo, there was a flood of technologies, devices, and services that saw robots at every corner of the huge conference. And as we roll into launch season for a lot of Read More…

April 7th, 2017

Why great work works

By co-owners, brothers, and great work soapbox preachers, Tim & Gregg Brokaw (aka the Bro Bros) Not too many ad agencies will tell you this, but the secret to creating great advertising and digital content these days is incredibly, astonishingly simple: just create bold work that doesn’t resemble advertising. That’s it. Simple, right? Yeah, try explaining that to your ROI-acronym-obsessed Read More…