June 8th, 2016
The Best Restaurant Marketing Ideas from the Experts
By Jamil Velji, BuildFire.com
With 60% of new restaurants failing within the first year of opening, sustaining a restaurant can be a continuous battle. A battle of bringing in consistent revenue and keeping up on the latest social networks to know what everyone and anyone is saying about you at all times. It’s a really tough industry to be in. So we’ve talked to industry experts and some of the top marketing minds to bring you some of the best restaurant marketing strategies that can help you get a competitive advantage and move towards revenue consistency this year.
Craft A Loyalty Strategy, But Always Ask “Is It Valuable?”
Examine forms of valuable engagement beyond discounts; think experiences. Plan to engage guests in-restaurant and those who opted-in to a loyalty program with surprise and delights such as early access to LTOs. Value that drives loyalty starts with creating a reason for one additional visit. Begin your marketing from within.
Engrain Meaning That Is Unique To Your Business Into Everything
Craft meaning into your offerings and valuable engagements; meaning that is unique to your business and engrained in who you are as an establishment. Make the marketing match the brand so tightly that no other competitor could, well, compete.
Serve Up Unique, Valuable Experiences Consistently
Create a valuable experience unique to your brand, consistently. Everything changes—technology, recipes, trends—but consistently exceeding expectations in a valuable and unique way is the best way to market your restaurant and will have guests coming back for seconds and thirds.
Embrace Your Haters Online
The days of 1-800 customer service calls have passed and complaints are the “walk of shame” of social media. Everyone sees them, and they can be really embarrassing. But, haters are gunna hate and brands are gunna, or should, answer. A complaint posted to your business’s social site is an opportunity to turn a customer around, improve a situation, and retain customer business. Acknowledging a complaint also provides an opportunity to learn about your business, the perception of your business and your customers.
Feel like our experts missed something? Let us know or post your ideas, strategies and restaurant marketing tips.