February 14th, 2014
Be My Valen-brand
“Cause no one can deny, this love I have inside. And I give it all to you. My love (my love, my love). My endless looooooooove.” – Nicole Richie’s Dad
Today, more than any other day, the former lead singer of the Commodores is right: love is really important. And while we’re all prepping to shower our beloved with Hot Wheels-themed valentines and chalky-tasting candy hearts, it makes sense to ask a heartfelt question:
How can you tell if anyone really loves your brand?
In this digi-netty™ age of Yelp-ing, Groupon-ing, and instant info gathering, brand loyalty has become a tougher relationship to establish and maintain.
The fact is, not every brand (like a certain orange-helmeted one we know) can redefine dysfunctional and still retain a delusional following. Which means there’s still no substitute for real, relationship-building brand work.
So maybe, on this day of love-sharing (probably a poor choice of words), it’s about showing your customers as much love as you’d like them to show you—just like a real-life healthy relationship. Take it from our Santa Monica client, neuro drinks. If you make a high-quality product that never fails to deliver night-after-night, it may even inspire NPH to sing your brand’s praises in an oh-so-sultry voice.