July 6th, 2012
Any big plans this weekend?
This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland.
So how do you reach the consumer in a high-impact way while they are out and about enjoying their summertime and not glued to their TVs or computer screens? You go mobile — with a social media campaign across Twitter and Facebook, and a food truck that delivers free breadsticks throughout the midwest to help Feed the Children.Free Breadsticks – win!Charitable Cause – double win!Getting people to talk about your brand for all the right reasons – double win win bonus!
– Have a safe weekend everyone, and keep your eye on the weather!