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July 6th, 2012

Any big plans this weekend?

This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland.

So how do you reach the consumer in a high-impact way while they are out and about enjoying their summertime and not glued to their TVs or computer screens? You go mobile — with a social media campaign across Twitter and Facebook, and a food truck that delivers free breadsticks throughout the midwest to help Feed the Children.Free Breadsticks – win!Charitable Cause – double win!Getting people to talk about your brand for all the right reasons – double win win bonus!

– Have a safe weekend everyone, and keep your eye on the weather!