How do you increase membership sign-ups for the Zoological Society—the fundraising partner of Cleveland Metroparks Zoo—on a budget as small as a hog-nosed bat from Thailand?

Let’s try and replicate the Zookeepers’ Circle experience of getting up close and personal with animals. Let’s record radio spots that bring the experience to life and make you feel the breath of a 410-pound Siberian Tiger from two feet away. Let’s create a TV campaign using our cost-effective, in-house Brokaw Motion production company. And let's make innovative elevator clings, bus wraps, and windshield posters that visually show you how close you can get, rather than just telling you.

Our efforts have led to a double-digit increase in traffic to their web site.  Not to mention, helped increase membership sign-ups by 37% over the previous year. No wonder we’re so excited. (Easy there, tiger.)