How do you change Parker’s image from a rustbelt dinosaur that just makes parts to the global leader in motion and control technology? 

Let’s create a campaign that celebrates the way their customers (engineers) view the world differently—including babies with large bladders. Next, let’s evolve this into a global campaign that demonstrates how partnering with Parker can help move both your business forward, and the world.

Besides ranking #1 in years of readership studies and being praised in The Wall Street Journal and The New York Times, Parker experienced several months of increased sales after the launch of this global campaign. For the first time in Parker’s history, we helped 135 Parker divisions, in over 1,200 markets across the world, speak with one voice. Together, of course.