How do you help a local, world renowned craft brewer expand into eight states on a limited, craft beer budget?

Let’s enlighten people who aren’t familiar with Great Lakes beer as to their passions: beer (first priority) and the environment (a very close second). Let’s create a very cost-effective coaster campaign—since it’s the perfect way to hold a captive (albeit possibly buzzed) audience’s attention. And let’s take advantage of the media space they already own—like the sides of their trucks rolling into new markets. Or the retail space they have at Hopkins International Airport. After all, let’s speak to passengers in a way that could make any layover rewarding. (Pilots... not so much.)

Besides helping increase sales by 16% over the life of this campaign, we’ve helped establish a brand position and voice that’s as unique as our client's world-famous brew.