Bill founded Brokaw with three business goals: do great work, have fun, and make money. As Bill is fond of saying, “Two out of three ain’t bad.” Prior to starting Brokaw, Bill worked at some of the world’s best agencies: JWT, DDB, and D’Arcy, on everything from Chuck Wagon dog food to Anheuser-Busch beer. In fact, he created the “Ray Jay” spot for Natural Light in the 1970s. Psst, for all you whippersnappers out there, this was the “Geico Caveman” of his day. It was even immortalized by Krusty the Clown on an episode of The Simpsons. A fact which makes us say, “Cowabunga, Bill.”