How much should you be spending online as opposed to offline? What’s the blah blah of your category? And what’s the difference between what customers say they do (go to church every Sunday) and what they actually do (Browns tailgate, anyone?). Let’s tap some of our strategic planning tools like ethnography, quantitative and qualitative studies, focus group moderation, organizational development, connections planning, media planning, etc., and turn insights into action. And clients into marketing rock stars. (Hey, what’d you expect from the city that rocks. Sort of.)