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July 28th, 2017

Why to keep an eye on Generation Z (and why I’m never going to be able to limit the level of iPad theft in my house)

By Krista Beyer, Associate Media Director Source: Q1 2017 Nielsen Total Audience Report Generation Z deserves our attention. While advertisers, brands, and firms are constantly discussing Millennials and Generation X, Z is often left out… which is just Ludacris. Because as of February 2017, Generation Z is the largest generation accounting for 26% of all persons in U.S. TV homes. Read More…

July 21st, 2017

Things that make a social media professional cringe.

By Brokaw Social Media Strategist, Kayla Grise You have to get your message across in 140 characters or less. Simple, you think. You’ve written emails with 140 words. You’ve read books with over 140 pages. 140 characters? Pshhhh. What could go wrong? A lot. And the thousands (maybe millions of people) who engage with your post will be sure to Read More…

July 14th, 2017

Make clickbait so good, you’ll freak out!

By Brokaw Associate Creative Director/Clickbait Supervisor Mark McKenzie Oh man, am I glad you clicked this! Here at O-News, we only make cold, hard cash when you click. Because like you, we’re in a nonstop race for clicks, and who cares how we get them! Thankfully there’s clickbait—the most effective way to get the instant attention all of us and Read More…

July 7th, 2017

Be a Brand Sound Machine

By Brokaw copywriter and Michael Winslow impersonator, Aaron McBride. The design, the animation, the type, blah, blah, freakin’ blah. Visuals are all anyone ever talks about. And between you, me, and everyone else who reads this (hi, our moms!), I’m sick of it. Well, maybe just a little miffed. Actually, I’m fine with it. Regardless, I think it’s time we Read More…